SERP Conf. Sofia 2026
PAST EVENT
25 March 2026 | Sofia, Bulgaria
Take a look back at SERP Conf. Sofia 2026!
400+
Attendees
17
Speakers
4
Panels
Meet
The speakers at SERP Conf. Sofia 2026
The host at SERP Conf. Sofia 2026
Featured topics from the event agenda

Do !think like a robot: SEO decision making for humans
Mark Williams-Cook

From Rankings to Recognition: When AI Changes What “Being Found” Means
Bengu Sarica Dincer

Deploy Your Data Arsenal – AI Agents in Analytics
Zlatan Ivanov

Digital payments as a growth engine in the age of AI and E-commerce
Janeta Dodeva

Logistics checkout: The hidden driver of conversion rate
Vichren Bisset

AI in Google Ads – Opportunities and Threats
Stefka Georgieva

AI Automation Is Changing How People Buy: How to Prepare Your Website for Agentic Commerce
Luiza de Lange

SEO with a Stone Age Brain
Kalin Karakehayov

All Roads Lead to Search: Why Team Disconnect Hurts Brand Visibility
Alexandra Tanasă
Moments that made SERP Conf. Sofia 2026 unforgettable






Masterclasses – SERP Conf. Sofia 2026
Three advanced sessions. One day.
The day after the conference.
- Meta & AI
- AI Search Visibility
- Google Ads in 2026
For teams already investing in performance and SEO.
You will learn why old Meta targeting no longer works, what AI visibility actually requires, and what should be automated in Google Ads versus what must stay under your control before it starts shaping your budget decisions.
No theory or beginner content. Just practical strategy for professionals accountable for ROAS and growth.

Here’s what attendees have loved about SERP Conf. Sofia 2026
Rafal Moszkowcow
CEO

It’s my third time at SERP Conf. I always was extremely satisfied with the speakers, crowd and networking — this time again Serpact team delivered top value. Congratulations and see you next time!
Kiril Kirov
CEO

SERP Conf. is solid if you’re into SEO or digital marketing. Good speakers, useful content, and they actually care about the experience. Easy to navigate, well-organized, and great for meeting people who do the work. Worth it if you’re serious about the industry.
Olivian Breda
SEO, WordPress, and UX Freelancer

SERP Conf. is one of the best conferences I’ve attended. I’ve been to Vienna and Sofia for the conference, and it was always an exciting event. It was very well organized, had nice speakers, and had people with whom to interact.
Become a sponsor of SERP Conf.
Your audience will be there – make sure your brand is, too.


Meet
The brand ambassadors of SERP Conf. Sofia 2026
David Carrasco Pamies
SEO Consultant & Growth Advisor
Begum Kaya
Founder & SEO Consultant at BK Solutions
Oleg Petrov
WordPress Expert & Consultant
Boryana Popova
Founder of divna Tech
Olivian Breda
SEO, WordPress, and UX Freelancer
Laura I. Abreu
Lead Generation, Ads and SEO Manager
Sebastian Prohaska
CEO and Founder of ithelps Digital
George Chasiotis
Founder at Minuttia
Saket Aggarwal
Founder & CEO - Digital Gratified FZ-LLC and SaaS SEO Alliance
Christian Kunz
Owner at SEO Südwest
Join our next event in Sofia
The past event inevitably left a mark on the community and everyone involved!
We are grateful to colleagues in the industry who believed in our mission.
Next stop: Sofia, Bulgaria, 25th March 2027!

































































































