Velin Naydenov

Velin studied civil engineering at VSU “Lyuben Karavelov” Sofia. He then spent more than 12 years in the hosting industry, where he was involved in server technical support and key account management.

In the meantime, he has been involved in technical and semantic SEO for his projects and has worked on website optimization for businesses in Bulgaria, Europe and the USA.

In 2022, he graduated from SERP Acad. and turned SEO from a side job to a main job as a part of the Serpact team.

Velin is currently part of the agency’s semantics team. In his spare time, he is a certified skipper who sails to the horizon for fish and peace of mind.

11:50 - 13:20

11:50 - 13:20

Ecommerce Marketing & AI (1 hour & 30 minutes)

Zlatan Ivanov(Co-founder of Trackian & Founder of The Data Arsenal)

Janeta Dodeva(Director of Digital Products, Sales and Project Management at iBank)

Vichren Bisset(Chief Commercial Officer & Board Member)

Velin Naydenov(SEO Team Lead in Serpact)

Janet Naidenova(Co-founder & Executive Director of BEA)

11:50: Speaker 1 - Zlatan Ivanov

Topic: Deploy Your Data Arsenal - AI Agents in Analytics

12:20: Speaker 2 - Janeta Dodeva

Topic: Digital payments as a growth engine in the age of AI and E-commerce

12:35: Speaker 3 - Vichren Bisset

Topic: Logistics checkout: The hidden driver of conversion rate.

12:50: Q&A Session

See who else is taking the stage

Check out what else you’ll learn at SERP Conf. Sofia 2026.