Janeta Dodeva

Janeta Dodeva is Director of Digital Products, Sales and Project Management at iBank with many years of experience in the banking sector. Her career has been focused on the development of digital financial services, payment solutions, and innovative banking products. She has held senior positions in several leading banks in Bulgaria, including Director of Digital Sales at DSK Bank. She has also worked as Demand manager of the Card Business Management and Compliance control officer at UniCredit Bulbank, and Head of Telecommunications at ING Bank, Sofia branch.

Janeta holds a Master’s degree in Electronic Engineering from the Technical University of Sofia and a Master’s degree in Business Administration from the University of National and World Economy (UNWE).

11:50 - 13:20

11:50 - 13:20

Ecommerce Marketing & AI (1 hour & 30 minutes)

Zlatan Ivanov(Co-founder of Trackian & Founder of The Data Arsenal)

Janeta Dodeva(Director of Digital Products, Sales and Project Management at iBank)

Vichren Bisset(Chief Commercial Officer & Board Member)

Velin Naydenov(SEO Team Lead in Serpact)

Janet Naidenova(Co-founder & Executive Director of BEA)

11:50: Speaker 1 - Zlatan Ivanov

Topic: Deploy Your Data Arsenal - AI Agents in Analytics

12:20: Speaker 2 - Janeta Dodeva

Topic: Digital payments as a growth engine in the age of AI and E-commerce

12:35: Speaker 3 - Vichren Bisset

Topic: Logistics checkout: The hidden driver of conversion rate.

12:50: Q&A Session

See who else is taking the stage

Check out what else you’ll learn at SERP Conf. Sofia 2026.