Janet Naidenova

Janet Naidenova is the owner of JNN Consult Ltd., the first marketing consulting agency, established in 1999, specialized in technology, digital marketing and e-commerce, marketing agency of Gartner for Bulgaria. She has over 30 years of professional experience in the field of ICT and marketing, 8 of which – in a global FORTUNE 500 company, reaching the position of Channel Marketing Director for EMEA (Europe, Middle East and Africa).

Naidenova is a marketing consultant for SEED (Southeast Europe Enterprise Development) - a donor organization of IFC (International Funds Corporation) to the World Bank, contracted for projects in Albania, Bosnia & Herzegovina, North Macedonia etc., winner of the "Best Consultant for Southeast Europe" award, ICT marketing expert of the European Union, Speaker at International Conferences and Events. She is the first lecturer at Sofia University master's program in e-business, publisher of numerous "White Papers" in the field of ICT, Co-founder and Chairperson of the "Interactive Advertising Bureau Bulgaria" (IAB Bulgaria) in the period 2009-2014 and co-founder and Chairperson of the Board of Directors of the Bulgarian E-commerce Association (www.beabg.com) since 2017.

11:50 - 13:20

11:50 - 13:20

Ecommerce Marketing & AI (1 hour & 30 minutes)

Zlatan Ivanov(Co-founder of Trackian & Founder of The Data Arsenal)

Janeta Dodeva(Director of Digital Products, Sales and Project Management at iBank)

Vichren Bisset(Chief Commercial Officer & Board Member)

Velin Naydenov(SEO Team Lead in Serpact)

Janet Naidenova(Co-founder & Executive Director of BEA)

11:50: Speaker 1 - Zlatan Ivanov

Topic: Deploy Your Data Arsenal - AI Agents in Analytics

12:20: Speaker 2 - Janeta Dodeva

Topic: Digital payments as a growth engine in the age of AI and E-commerce

12:35: Speaker 3 - Vichren Bisset

Topic: Logistics checkout: The hidden driver of conversion rate.

12:50: Q&A Session

See who else is taking the stage

Check out what else you’ll learn at SERP Conf. Sofia 2026.