Zlatan Ivanov

Zlatan Ivanov has spent over 10 years searching for certainty and logic within numbers. As the Co-founder of Trackian and creator of The Data Arsenal, he has reached the conclusion that in today’s data noise, the most valuable skill isn’t collecting more data, but filtering the signal -extracting exactly enough to make a decision.

Zlatan believes that in the current landscape, the speed of decision-making and its uncompromising execution are the greatest assets. His work focuses on arming businesses with analytical tools that enable them to act boldly and avoid analysis paralysis, in order to capture greater market share.

In the E-commerce Marketing & AI panel, he will share how to use data not for excuses, but for attack.

11:50 - 13:20

11:50 - 13:20

Ecommerce Marketing & AI (1 hour & 30 minutes)

Zlatan Ivanov(Co-founder of Trackian & Founder of The Data Arsenal)

Janeta Dodeva(Director of Digital Products, Sales and Project Management at iBank)

Vichren Bisset(Chief Commercial Officer & Board Member)

Velin Naydenov(SEO Team Lead in Serpact)

Janet Naidenova(Co-founder & Executive Director of BEA)

11:50: Speaker 1 - Zlatan Ivanov

Topic: Deploy Your Data Arsenal - AI Agents in Analytics

12:20: Speaker 2 - Janeta Dodeva

Topic: Digital payments as a growth engine in the age of AI and E-commerce

12:35: Speaker 3 - Vichren Bisset

Topic: Logistics checkout: The hidden driver of conversion rate.

12:50: Q&A Session

See who else is taking the stage

Check out what else you’ll learn at SERP Conf. Sofia 2026.