Luiza de Lange

Luiza de Lange is an experienced digital leader specialising in conversion optimisation, data-driven experimentation, and cross-functional strategy. She is a winner of Experimentation Culture Award 2023 and Thought Leadership Award 2024.

With a career spanning roles at Tele2, Electrolux, LeoVegas and Precis Digital, Luiza brings a proven track record of building high-impact CRO programmes that bridge marketing, product, and data. She has led the development of personalisation strategies, experimentation frameworks, and analytics infrastructures for multi-brand, multi-platform environments.

Luiza is passionate about AI, however she remains a healthy sceptic. With the world in AI turmoil, she helps make sense of all the many changes and product updates being released to the market almost every week.

14:20 - 15:50

14:20 - 15:50

Google Ads & AI Automation (1 hour & 30 minutes)

Stefka Georgieva(Founder & CEO at ADvantage)

Luiza de Lange(CRO Enthusiast)

Zacharias Xiroudakis(Managing Director at Minuttia)

Dimitar Dimitrov(Founder and CEO at Inbound.BG)

14:20: Speaker 1 - Stefka Georgieva

Topic 1: AI in Google Ads - Opportunities and Threats

14:50: Speaker 2 - Luiza de Lange

Topic 2: AI Automation Is Changing How People Buy: How to Prepare Your Website for Agentic Commerce

15:20: Q&A Session

See who else is taking the stage

Check out what else you’ll learn at SERP Conf. Sofia 2026.