Dimitar Dimitrov

With more than 15 years of experience in digital marketing, SEO, and SEM, Dimitar Dimitrov established Inbound.bg - Google Premier Partner digital agency in 2013. He currently leads a team that specializes in creating and overseeing online marketing campaigns for renowned brands in Bulgaria, as well as clients in the USA, Great Britain, Canada, and Australia.

Dimitar holds various certifications, including Google Ads, Google Analytics, Google Marketing Platform, Inbound Marketing Certificate of Excellence, Gamification, Content Strategy for Professionals, among others. Additionally, he serves as the co-founder and general secretary of the Bulgarian Association for Digital Marketing (BADM) and has previously been associated with the international SEO organization - SEMPO.

14:20 - 15:50

14:20 - 15:50

Google Ads & AI Automation (1 hour & 30 minutes)

Stefka Georgieva(Founder & CEO at ADvantage)

Luiza de Lange(CRO Enthusiast)

Zacharias Xiroudakis(Managing Director at Minuttia)

Dimitar Dimitrov(Founder and CEO at Inbound.BG)

14:20: Speaker 1 - Stefka Georgieva

Topic 1: AI in Google Ads - Opportunities and Threats

14:50: Speaker 2 - Luiza de Lange

Topic 2: AI Automation Is Changing How People Buy: How to Prepare Your Website for Agentic Commerce

15:20: Q&A Session

See who else is taking the stage

Check out what else you’ll learn at SERP Conf. Sofia 2026.