Veselina Encheva

Veselina Encheva is the COO & Performance Director at CreateX Digital Agency, with over a decade of experience in SEO and performance-driven digital marketing. She leads day-to-day operations and oversees the entire performance organization, unifying SEO, PPC, and Email under a KPI-driven delivery model.

Her work focuses on building scalable, data-led strategies that align search visibility with measurable business growth, while continuously adapting SEO and optimization practices to the evolving AI-driven search landscape. Veselina believes that sustainable performance today requires not only technical excellence, but also a deep understanding of how AI is reshaping user behavior, search intent, and decision-making.

10:00 - 11:30

10:00 - 11:30

SEO in the Age of AI (1 hour & 30 minutes)

Mark Williams-Cook(Director at Candour / Founder of AlsoAsked)

Bengu Sarica Dincer(SEO Manager at Designmodo)

Evelina Milenova(SEO specialist at Hostinger)

Veselina Encheva(COO & Performance Director at CreateX)

Evgeni Yordanov(CEO at Trackian)

10:00: Speaker 1 - Mark Williams-Cook

Topic 1: Do !think like a robot: SEO decision making for humans

10:30: Speaker 2 - Bengu Sarica Dincer

Topic 2: From Rankings to Recognition: When AI Changes What “Being Found” Means

11:00: Q&A Session

See who else is taking the stage

Check out what else you’ll learn at SERP Conf. Sofia 2026.