Agenda for SERP Conf. 2024 Vienna

08:00 - 09:30
08:00 - 09:30

Registration (1 hour & 30 minutes)

09:30 - 10:00
09:30 - 10:00

Opening (30 minutes)

10:00 - 11:30
10:00 - 11:30

Outlaw SEO (1 hour & 30 minutes)

Mark Williams-Cook

Mark Williams-Cook(Director at Candour / Founder of AlsoAsked)

Murat Yatağan

Murat Yatağan(Strategic Growth Advisor)

Matthäus Michalik

Matthäus Michalik(Co-Founder & Managing Director Claneo)

Krzysztof Marzec

Krzysztof Marzec(CEO at DevaGroup)

Judith Lewis

Judith Lewis(Founder of DeCabbit Consultancy)

10:00: Speaker 1 - Mark Williams-Cook

Topic: Improving your SEO with conceptual models (and Google exploits)


10:30: Speaker 2 - Murat Yatağan

Topic: 10x growth of an established brand with gen-AI content scale-up


11:00: Q&A Session

11:30 - 11:50
11:30 - 11:50

Coffee Break (20 minutes)

11:50 - 13:20
11:50 - 13:20

AI & SEO (1 hour & 30 minutes)

Bastian Grimm

Bastian Grimm(CEO at Peak Ace AG)

Erika Varangouli

Erika Varangouli(Head of Branded Content at Riverside.fm)

Sarah Presch

Sarah Presch(Digital Marketing Director at Dragon Metrics)

Norman Nielsen

Norman Nielsen(VP Growth at OMIO)

Judith Lewis

Judith Lewis(Founder of DeCabbit Consultancy)

11:50: Speaker 1 - Bastian Grimm

Topic: Brave new world: Augmenting Tech SEO using ML & AI


12:20: Speaker 2 - Erika Varangouli

Topic: Fast-tracking growth when you can't scale resources fast enough


12:50: Q&A Session

13:20 - 14:20
13:20 - 14:20

Lunch Break (1 hour)

14:20 - 15:50
14:20 - 15:50

Content Marketing & Semantic SEO (1 hour & 30 minutes)

Sara Fernández

Sara Fernández(International SEO Consultant)

Cyrus Shepard

Cyrus Shepard(Founder of Zyppy SEO Consulting)

Dawn Anderson

Dawn Anderson(Managing Director at Bertey)

Olaf Kopp

Olaf Kopp(Co-Founder, Chief Business Development Officer and Head of SEO & Content at Aufgesang GmbH)

Judith Lewis

Judith Lewis(Founder of DeCabbit Consultancy)

14:20: Speaker 1 - Sara Fernández

Topic: Web Accessibility: Optimizing for Inclusivity and SEO


14:50: Speaker 2 - Cyrus Shepard

Topic: What Exactly is Helpful Content, Google? (or, WTF is Helpful Content, Google :))


15:20: Q&A Session

15:50 - 16:10
15:50 - 16:10

Coffee Break (20 minutes)

16:10 - 17:40
16:10 - 17:40

E-commerce SEO (1 hour & 30 minutes)

Gerry White

Gerry White(VP of Growth at Mirador Local)

Aleyda Solis

Aleyda Solis(International SEO Consultant & Founder of Orainti)

Lyubomir Popov

Lyubomir Popov(Co-founder of Trackian / Founder at SEM BG Ltd.)

Judith Lewis

Judith Lewis(Founder of DeCabbit Consultancy)

16:10 - Speaker 1: Gerry White

Topic: VR is rapidly entering every home, is this a huge marketing opportunity?


16:40 - Speaker 2: Aleyda Solis

Topic: Winning at Ecommerce SEO Now


17:10: Q&A Session

17:40 - 18:30
17:40 - 18:30

Future of SEO (50 minutes)

Aleyda Solis

Aleyda Solis(International SEO Consultant & Founder of Orainti)

Michael King

Michael King(Founder & CEO at iPullRank)

Izzi Smith

Izzi Smith(eCommerce SEO Consultant)

Mark Williams-Cook

Mark Williams-Cook(Director at Candour / Founder of AlsoAsked)

Judith Lewis

Judith Lewis(Founder of DeCabbit Consultancy)

17:40: Q&A Session

18:30 - 21:00
18:30 - 21:00

Networking & Cocktail (2 hour & 30 minutes)

29th October / Master Classes Day

09:00 - 13:00
09:00 - 13:00

Master Class #1 (4 hours)

13:00 - 14:00
13:00 - 14:00

Lunch Break (1 hour)

14:00 - 18:00
14:00 - 18:00

Master Class #2 (4 hours)

20:00 - 00:00
20:00 - 00:00

VIP Speakers Dinner

30th October / Conference Day

08:00 - 09:30
08:00 - 09:30

Registration (1 hour & 30 minutes)

09:30 - 10:00
09:30 - 10:00

Opening (30 minutes)

10:00 - 11:30
10:00 - 11:30

Outlaw SEO (1 hour & 30 minutes)

Mark Williams-Cook

Mark Williams-Cook(Director at Candour / Founder of AlsoAsked)

Murat Yatağan

Murat Yatağan(Strategic Growth Advisor)

Matthäus Michalik

Matthäus Michalik(Co-Founder & Managing Director Claneo)

Krzysztof Marzec

Krzysztof Marzec(CEO at DevaGroup)

Judith Lewis

Judith Lewis(Founder of DeCabbit Consultancy)

10:00: Speaker 1 - Mark Williams-Cook

Topic: Improving your SEO with conceptual models (and Google exploits)


10:30: Speaker 2 - Murat Yatağan

Topic: 10x growth of an established brand with gen-AI content scale-up


11:00: Q&A Session

11:30 - 11:50
11:30 - 11:50

Coffee Break (20 minutes)

11:50 - 13:20
11:50 - 13:20

AI & SEO (1 hour & 30 minutes)

Bastian Grimm

Bastian Grimm(CEO at Peak Ace AG)

Erika Varangouli

Erika Varangouli(Head of Branded Content at Riverside.fm)

Sarah Presch

Sarah Presch(Digital Marketing Director at Dragon Metrics)

Norman Nielsen

Norman Nielsen(VP Growth at OMIO)

Judith Lewis

Judith Lewis(Founder of DeCabbit Consultancy)

11:50: Speaker 1 - Bastian Grimm

Topic: Brave new world: Augmenting Tech SEO using ML & AI


12:20: Speaker 2 - Erika Varangouli

Topic: Fast-tracking growth when you can't scale resources fast enough


12:50: Q&A Session

13:20 - 14:20
13:20 - 14:20

Lunch Break (1 hour)

14:20 - 15:50
14:20 - 15:50

Content Marketing & Semantic SEO (1 hour & 30 minutes)

Sara Fernández

Sara Fernández(International SEO Consultant)

Cyrus Shepard

Cyrus Shepard(Founder of Zyppy SEO Consulting)

Dawn Anderson

Dawn Anderson(Managing Director at Bertey)

Olaf Kopp

Olaf Kopp(Co-Founder, Chief Business Development Officer and Head of SEO & Content at Aufgesang GmbH)

Judith Lewis

Judith Lewis(Founder of DeCabbit Consultancy)

14:20: Speaker 1 - Sara Fernández

Topic: Web Accessibility: Optimizing for Inclusivity and SEO


14:50: Speaker 2 - Cyrus Shepard

Topic: What Exactly is Helpful Content, Google? (or, WTF is Helpful Content, Google :))


15:20: Q&A Session

15:50 - 16:10
15:50 - 16:10

Coffee Break (20 minutes)

16:10 - 17:40
16:10 - 17:40

E-commerce SEO (1 hour & 30 minutes)

Gerry White

Gerry White(VP of Growth at Mirador Local)

Aleyda Solis

Aleyda Solis(International SEO Consultant & Founder of Orainti)

Lyubomir Popov

Lyubomir Popov(Co-founder of Trackian / Founder at SEM BG Ltd.)

Judith Lewis

Judith Lewis(Founder of DeCabbit Consultancy)

16:10 - Speaker 1: Gerry White

Topic: VR is rapidly entering every home, is this a huge marketing opportunity?


16:40 - Speaker 2: Aleyda Solis

Topic: Winning at Ecommerce SEO Now


17:10: Q&A Session

17:40 - 18:30
17:40 - 18:30

Future of SEO (50 minutes)

Aleyda Solis

Aleyda Solis(International SEO Consultant & Founder of Orainti)

Michael King

Michael King(Founder & CEO at iPullRank)

Izzi Smith

Izzi Smith(eCommerce SEO Consultant)

Mark Williams-Cook

Mark Williams-Cook(Director at Candour / Founder of AlsoAsked)

Judith Lewis

Judith Lewis(Founder of DeCabbit Consultancy)

17:40: Q&A Session

18:30 - 21:00
18:30 - 21:00

Networking & Cocktail (2 hour & 30 minutes)