Sarah Pokorná

Sarah Pokorná has over 14 years of experience in SEO and international marketing, having worked with global brands including Microsoft, Indeed, Volvo and LEGO. With a background in psychology and marketing, she specialises in combining consumer behaviour, cognitive biases and search strategy to understand not just what people search for, but why.

Sarah is the co-founder of Impulse Riot, an international marketing agency based in the Czech Republic. She is a regular speaker at international SEO and marketing conferences, covering topics including consumer psychology, AI Search, international SEO and the psychology of decision-making.