Masterclasses – SERP Conf. Vienna 2026

4 November, 2026 | Tech Gate Vienna

*The sessions will be conducted in English

One day. Two Masterclasses.

Two consecutive masterclasses, delivered within a single day.

Each session will examines a different area where AI, automation, and platforms are reshaping how performance decisions are made.

How is this day different from the conference? The experts will not only share their experience but will also lead a hands-on session that will give you practical experience.

Who are these Masterclasses for?

These masterclasses are designed for professionals and teams who want to adapt their strategies for the next generation of AI-driven search.

This is the right format for:

  • SEO professionals managing websites with established organic visibility
  • Content strategists and editorial teams responsible for creating and optimizing content
  • Businesses that want to understand how AI systems discover, interpret, and reference their content
  • Professionals looking for practical frameworks they can immediately apply to their own websites

Managing conflicts of interest and conditions for discussion

To maintain the quality of the discussion, participation is selective.

Only one business per niche is accepted. Direct competitors are not admitted together.

Applications are reviewed and may be declined by the SERP Conf. team if a conflict of interest is identified.

This allows discussions to stay specific, direct, and commercially realistic.

Content Optimization for AI Visibility:
The Deep-Dive

10:00 – 12:30

This hands-on session turns the talk’s ideas into a working method. We’ll audit real pages, run them through optimization techniques, and measure how AI systems respond before and after. Bring your own content and walk away with a repeatable process for improving how often your brand gets surfaced and cited by AI.

Dan Petrovic
DEJAN_logo

Dan Petrovic

Managing Director of DEJAN Marketing

How Marketers Turn LLM Outputs into Defensible Decisions

13:30 – 16:00

This isn’t a workshop about getting ChatGPT to write better copy. It’s about teaching experienced marketers how to use probabilistic systems for analysis and decision-making without confusing a convincing answer with a reliable one. Participants will work on deliberately flawed AI analyses, challenge them, verify them and turn them into defensible marketing decisions.

Judith Lewis
Decabbit logo

Judith Lewis

Founder of DeCabbit Consultancy

Tickets for SERP Conf. Vienna

For the first time, SERP Conf. Vienna will take place over two days. The conference will be held on November 3, and the Masterclasses will take place on November 4.

BUY 1 GET 1 FREE Vienna Team Pass

Two professionals – one ticket

Works on every ticket type below – the discount applies at checkout.

1 Pick a ticket → 2 Set quantity to 2 → 3 Second one free

Final price

€499

VIENNA TEAM PASS:
2 Conference Tickets for the price of 1

DAY 1

Conference day

DAY 1

Networking Cocktail

DAY 2

Masterclasses

200 seats · general admission

Most popular

Final price

€599

VIENNA TEAM PASS:
2 Cocktail Bundles for the price of 1

DAY 1

Conference day

DAY 1

Networking Cocktail

DAY 2

Masterclasses

Only 100 cocktail attendees

Best value

Final price

€699

VIENNA TEAM PASS:
2 Masterclasses Bundles for the price of 1

DAY 1

Conference day

DAY 1

Networking Cocktail

DAY 2

2 Masterclass

Only 20 seats per masterclass

  

Lock in your Early Bird price before 30 September 2026. After that, every ticket price goes up.

Apply for access

Access is reviewed on a first-approved basis within each market segment. Once a direct competitor is confirmed, applications from competing organizations will be declined.

*Only 10 businesses per session will be selected to participate.

Error: Contact form not found.

Frequently Asked Questions

Each Masterclass is limited to 20 attendees to ensure an interactive, hands-on learning experience.

More than one person from the same company is welcome to attend, subject to seat availability.

Yes. Masterclasses are available only as part of a Conference + Masterclasses Bundle and cannot be purchased separately.

If you already have a Conference Ticket and would like to switch to a bundle that includes the Masterclasses, contact us at info@serpconf.com, and we’ll be happy to assist you.

You can purchase your ticket directly through our website using credit/debit card or bank transfer.

If you require a separate invoice for your company or have any billing requirements, just let us know and we’ll be happy to assist.

Yes. The schedule includes a lunch break between the two Masterclasses, as well as short coffee breaks throughout the day.

If you need help choosing the right ticket or have any questions about the Masterclasses, feel free to contact us at info@serpconf.com.

SERP Conf.
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.