Agenda for SERP Conf. Vienna 2026
3 November 2026 | The Stage at Tech Gate Vienna
Registration (1 hour)
Opening (30 minutes)
SEO in the Age of AI (1 hour & 30 minutes)
Martin Splitt(Developer Relations Engineer at Google)
Jes Scholz(Marketing consultant and SEO futurist at Jes Scholz consulting)
Laura I. Abreu(International SEO and PPC consultant)
Judith Lewis(Founder of DeCabbit Consultancy)
10:00: Speaker 1 - Martin Splitt
Topic: Search, AI and Content - we need to talk
10:30: Speaker 2 - Jess Sholtz
Topic: Your website is not enough: Growing brands in the age of intermediaries
11:00: Q&A Session
Coffee Break (20 minutes)
Ecommerce Marketing & AI (1 hour & 30 minutes)
Vanessa Wurster(Founder and Managing Director of SEOCATION)
Jairo Guerrero( Founder & Head of Strategy at Organic Hackers)
Gabi Troxler(Lead SEO & Content at Okitah)
Judith Lewis(Founder of DeCabbit Consultancy)
10:00: Speaker 1 - Vanessa Wurster
Topic: Search Everywhere Optimization: Why Social and Search Should Be Friends
10:30: Speaker 2 - Jairo Guerrero
Topic: TBA
11:00: Q&A Session
Lunch Break (1 hour)
From Content to Citations: Visibility in AI Search (1 hour & 30 minutes)
Chima Mmeje(Senior Content Marketing Manager at Moz)
Metehan Yeşilyurt(GEO Researcher at Peec AI )
Katarina Dahlin(Senior Growth Hacker at WhitePress®)
Judith Lewis(Founder of DeCabbit Consultancy)
10:00: Speaker 1 - Chima Mmeje
Topic: How to scale demand-gen content with AI
10:30: Speaker 2 - Metehan Yeşilyurt
Topic: How LLMs Actually Decide Citations: Opening the Black Box
11:00: Q&A Session
Coffee Break (20 minutes)
The Future of AI, SEO & Marketing (1 hour & 30 minutes)
Dan Petrovic(Managing Director of DEJAN Marketing)
Barry Schwartz(CEO of RustyBrick)
Judith Lewis(Founder of DeCabbit Consultancy)
10:00: Speaker 1 - Dan Petrovic
Topic: Content Optimization for AI Visibility
10:30: Speaker 2 - Barry Schwartz
Spotlight Q&A Session with Barry Schwartz
11:00: Q&A Session with Dan Petrovic and Barry Schwartz