Jairo Guerrero
Founder & Head of Strategy at Organic Hackers
Jairo Guerrero is a software engineer and SEO consultant from Ecuador now based in the Netherlands. Jairo leverages over a decade of software experience to solve the technical challenges that hold large-scale websites back.
He is the co-founder of Organic Hackers (alongside Patryk Wawok). They implement technical-first search strategies for global brands with large website. His work consistently delivers high-impact results, including scaling website traffic by 100x, achieving #1 rankings within 24 hours across all LLMs and search engines, and reversing major traffic drops in under 12 weeks.
Beyond consulting, Jairo shares deep-dive insights through his Technical SEO newsletter, “100k Pages,” where he deconstructs case studies for enterprise-level sites. His expertise has earned him international recognition, including serving as an official judge for the Search Awards 2024. Favikon currently ranked him in 2024 as the #4 SEO professional worldwide and in 2025 the #1 SEO LinkedIn Creator in the Netherlands.
At SERP Conf. Vienna 2026, he’ll show how his frameworks and field-tested methods translate into real results.
11:50 - 13:20
11:50 - 13:20
Ecommerce Marketing & AI (1 hour & 30 minutes)
Vanessa Wurster(Founder and Managing Director of SEOCATION)
Jairo Guerrero( Founder & Head of Strategy at Organic Hackers)
Gabi Troxler(Lead SEO & Content at Okitah)
Judith Lewis(Founder of DeCabbit Consultancy)
10:00: Speaker 1 - Vanessa Wurster
Topic: Search Everywhere Optimization: Why Social and Search Should Be Friends
10:30: Speaker 2 - Jairo Guerrero
Topic: TBA
11:00: Q&A Session
See who else is taking the stage
Check out what else you’ll learn at SERP Conf. Vienna 2026.