Barry Schwartz

Barry Schwartz is a technologist and the CEO of RustyBrick, a New York Web service firm specialising in customised online technology that helps companies decrease costs and increase sales.

Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 22 years. Barry is also the News Editor at Search Engine Land. Barry helps manage the Search Marketing Expo search marketing conference series and is a speaker, moderator and coordinator at many search marketing conferences. He has also presented at Google as a Google Talk. Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. He has interviewed Google Search executives over the years including, Hyung-Jin Kim, VP of Search; Elizabeth Tucker, Director of Product Management; Danny Sullivan, Search Liaison and many others.

Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry is often quoted and interviewed in publications such as Reuters, Wall Street Journal, New York Times, Bloomberg, BBC, USA Today, The Verge, WIRED, BusinessWeek, CNN, NBC News, Forbes, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.

16:10 - 17:40

16:10 - 17:40

The Future of AI, SEO & Marketing (1 hour & 30 minutes)

Dan Petrovic(Managing Director of DEJAN Marketing)

Barry Schwartz(CEO of RustyBrick)

Judith Lewis(Founder of DeCabbit Consultancy)

10:00: Speaker 1 - Dan Petrovic Topic: Content Optimization for AI Visibility10:30: Speaker 2 - Barry Schwartz Spotlight Q&A Session with Barry Schwartz11:00: Q&A Session with Dan Petrovic and Barry Schwartz

See who else is taking the stage

Check out what else you’ll learn at SERP Conf. Vienna 2026.