Katarina Dahlin

Katarina Dahlin is an international SEO expert and senior growth hacker based in Tallinn. At WhitePress®, she specializes in SEO strategies, off-page SEO, link building, and AI search visibility optimization. She has worked with e-commerce, B2B, and B2C companies internationally, and is a regular speaker at SEO and digital marketing conferences around the world, covering AI search optimization and automation.

Join Katarina live at SERP Conf. Vienna 2026, where she will take part in an expert Q&A session.

14:20 - 16:05

14:20 - 16:05

From Content to Citations: Visibility in AI Search (1 hour & 30 minutes)

Chima Mmeje(Senior Content Marketing Manager at Moz)

Metehan Yeşilyurt(GEO Researcher at Peec AI )

Katarina Dahlin(Founder of Dahlin SEO)

Judith Lewis(Founder of DeCabbit Consultancy)

14:20: Speaker 1 - Chima MmejeTopic: How to scale demand-gen content with AI14:50: Speaker 2 - Metehan YeşilyurtTopic: How LLMs Actually Decide Citations: Opening the Black Box15:20: Speaker 2 - Metehan YeşilyurtTopic: How LLMs Actually Decide Citations: Opening the Black Box15:20: Speaker 3 - Bogdan BabiakTopic: SEO, Brand, Social: Which Signals Actually Matter for AI Visibility?15:35: Q&A Session

See who else is taking the stage

Check out what else you’ll learn at SERP Conf. Vienna 2026.