Metehan Yeşilyurt
GEO Researcher at Peec AI
Metehan Yeşilyurt is an established SEO professional, AI search researcher, and entrepreneur with over a decade of experience in the digital marketing industry.
He is widely recognised for his expertise in international SEO and his pioneering research into how Large Language Models (LLMs) and AI search engines find, rank, and cite content. He is a recurring speaker at major global search conferences and an authoritative industry contributor to publications such as Search Engine Land.
14:20 - 15:50
14:20 - 15:50
From Content to Citations: Visibility in AI Search (1 hour & 30 minutes)
Chima Mmeje(Senior Content Marketing Manager at Moz)
Metehan Yeşilyurt(GEO Researcher at Peec AI )
Katarina Dahlin(Senior Growth Hacker at WhitePress®)
Judith Lewis(Founder of DeCabbit Consultancy)
10:00: Speaker 1 - Chima Mmeje
Topic: How to scale demand-gen content with AI
10:30: Speaker 2 - Metehan Yeşilyurt
Topic: How LLMs Actually Decide Citations: Opening the Black Box
11:00: Q&A Session
See who else is taking the stage
Check out what else you’ll learn at SERP Conf. Vienna 2026.