Zlatan Ivanov

Zlatan Ivanov has over 8 years of marketing experience. He is the co-founder of the software startup Trackian and of the performance marketing agency Digital A. He is deeply interested in how data analysis can improve decision-making. He frequently addresses key questions, including:- How to best allocate Facebook/Google Ads budgets? - How much should we invest in each channel? - What attribution model should we use? - Does my blog content lead to purchases? Is it worth the investment? - Why doesn't a campaign perform? How to improve performance? - Do brand awareness campaigns make sense? - Is there cannibalization between Google Ads and Organic Traffic?Zlatan is dedicated to assisting businesses in making smarter decisions. His approach is centred on uncovering valuable insights to improve business profit.