Zlatan Ivanov

Zlatan Ivanov

Co-founder of Trackian & DigitalA
Zlatan Ivanov has over 8 years of marketing experience. He is the co-founder of the software startup Trackian and of the performance marketing agency Digital A. He is deeply interested in how data analysis can improve decision-making.
He frequently addresses key questions, including:

- How to best allocate Facebook/Google Ads budgets?
- How much should we invest in each channel?
- What attribution model should we use?
- Does my blog content lead to purchases? Is it worth the investment?
- Why doesn't a campaign perform? How to improve performance?
- Do brand awareness campaigns make sense?
- Is there cannibalization between Google Ads and Organic Traffic?

Zlatan is dedicated to assisting businesses in making smarter decisions. His approach is centred on uncovering valuable insights to improve business profit.