About us


The team at SERP Conf.


Nikola Minkov

Founder and CEO at Serpact


Larisa Ivanova

CPO at SERP Conf.


Borislav Arapchev

SEO Strategist


Donika Miteva

Marketing Expert

Join the conference!

Why attend SERP Conf.?

In 2021 we created the first ever European SEO conference, that took place in Bulgaria – SERP Light Conf. It was attended by famous names from the industry and representatives of huge businesses like Google, Semrush and many others.

The next step in the development of the Bulgarian business was the creation of the live event SERP Conf., which aims to unite the SEO community in Bulgaria and respect the foundations laid more than 10 years ago and the efforts for the development of the Bulgarian business in the SERPs.

And we succeeded!

Today we have the following goals:

Icons 01

To continue the tradition of gathering once a year the entire SEO community under one roof.

Icons 02

To help businesses reach their potential in the online niche.

Icons 03

To demonstrate real business cases and do live experiments together with the audience.

Icons 04

To provide a solid, development-oriented practices for SEO experts and small and medium businesses.

SERP Conf. Previous editions

SERP Light Conf. 2021

Sc 22

SERP Conf. 2022

2023 1

SERP Conf. 2023

2024 Sofia

SERP Conf. 2024 International

SERP Conf. supports the “Operation: Teddy Bear”

Since 2022, SERP Conf. supports the cause “Operation Teddy Bear”, which stands for a better future for talented underprivileged children. We are happy that we were able to donate the funds, raised from the workshops held during the conference, to this great initiative.

Reviews about SERP Conf.

What conference attendees and speakers had to say about the event

“I had a blast and tomorrow, day 2 will be incredible as well. I was last year and now I am coming back. And will be again next year with the team.”

Lavall Chichester

Founder & CEO, Growth Skills

“I am honoured and delighted to share the stage with so many speakers also talking on relevant topics and to engage with the audience!”

Hugo Faustino

Digital Strategist at Creative Media

”It was unique, it has been a long time since I attended such a meaningful event, and I took so much away from it. Thank you so much for the invitation and the experience! You are a great team!”

Stela Toneva

Digital Marketing Team Leader, DSK Bank

“Admirations for the great and super valuable conference! Rarely the topics at these types of events are so interesting and really provide value to the audience.
Serpact – glad that you exist”

Stefka Georgieva

CEO, Advantage.bg

Video reviews