JOIN THE EVENT Why attend SERP Light Conf.
Great Speakers
Meet some of the biggest names in the World of Search Engine Optimization at the same time and place!
New People
We invite you to a place where you can communicate with people in your industry, and get high quality know-how.
Meet the... Team of The Conference:
Larisa Ivanova
Video & SMM Manager at Serpact
Larisa Ivanova started working as Video and Social Media Мarketing Manager at Serpact in 2019. Ever since then, her assignments are mainly focused on the company's video production. From 2020 till now, she is managing one of the latest company’s projects - Digital News - the only video news series in Bulgaria that delivers the latest digital marketing stories and events. With this project she won the Digital Stars prize for "Best young marketing expert in Bulgaria" in 2020, in the "Video marketing" category, just a few months after it’s launch.
She has a Psychology degree, which plays a huge role in her day-to-day work.
Nikola Minkov
Founder and CEO at SerpactNikola Minkov is a founder and CEO of Serpact and President of a Rotary Club Svilengrad. 8 years ago he started with Search Engine Optimization (SEO), and 5 years ago he founded Serpact, which at this point is the only Bulgarian company:
- Europeаn Search Awards Winner
- Global Search Awards Winner
- Clutch Awards
- Vega Awards Winner
Serpact is the only certified SEO agency in the world by Perficient Digital
And the only Bulgarian SEO agency to present a Google official event
His strength lays in building content marketing strategies, writing technical tasks and descriptions, technical SEO, outlining and crafting strategies for specific organic traffic markets
Borislav Arapchev
SEO StrategistBorislav Arapchev has been working in the field of internet marketing for over 15 years.
Over the years, he and his team have developed and promoted many successful projects for clients in Canada, USA, England, France, Bulgaria, Germany, Singapore, Norway, Sweden and other countries. Borislav's strengths are not only the basic principles of SEO and online marketing, but also new and more non-standard ideas and techniques for business success and growth.
The guiding principle in his strategies are quality, trust and transparency, as permanent advantages for a business.
He has won several IT awards, including Forbes Bulgaria 2013 for SEO Agency of the Year.
He has a certificate "Advanced SEO and social media" from eAcademy and Rand Fishkin (Moz).
Dido Grigorov
Head of Content Department at SerpactDido Grigorov is an SEO specialist with almost 20 years of professional experience. He is the Head of SEO of Serpact. His SEO career began in America and England, followed by projects in Germany, Switzerland, Austria, France, Italy and many more.
His main focus and interest are Text retrieval, Machine learning, Artificial intelligence, Google Patents, Content marketing strategies, Technical SEO, Data structure and Algorithms, Python, Golang and C++ programming.