About us


The team at SERP Conf. 2024


Nikola Minkov

Founder and CEO at Serpact


Larisa Ivanova

CPO at SERP Conf.


Borislav Arapchev

SEO Strategist


Donika Miteva

Marketing Expert


Dido Grigorov

Head of Content Department at Serpact

Join the conference!

Why attend SERP Conf.?

In 2021 we created the first ever European SEO conference, that took place in Bulgaria – SERP Light Conf. It was attended by famous names from the industry and representatives of huge businesses like Google, Semrush and many others.

The next step in the development of the Bulgarian business was the creation of the live event SERP Conf., which aims to unite the SEO community in Bulgaria and respect the foundations laid more than 10 years ago and the efforts for the development of the Bulgarian business in the SERPs.

And we succeeded!

Today we have the following goals:

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To continue the tradition of gathering once a year the entire SEO community under one roof.

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To help businesses reach their potential in the online niche.

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To demonstrate real business cases and do live experiments together with the audience.

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To provide a solid, development-oriented practices for SEO experts and small and medium businesses.

SERP Conf. Previous editions

SERP Light Conf. 2021

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SERP Conf. 2022

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SERP Conf. 2023

SERP Conf. supports the “Operation: Teddy Bear”

Since 2022, SERP Conf. supports the cause “Operation Teddy Bear”, which stands for a better future for talented underprivileged children. We are happy that we were able to donate the funds, raised from the workshops held during the conference, to this great initiative.

Reviews about SERP Conf. 2022

What conference attendees had to say about the event

“Admirations for the great and super valuable conference! Rarely the topics at these types of events are so interesting and really provide value to the audience.
Serpact – glad that you exist”

Stefka Georgieva

Head of Project Management, Digital Expert

”It was unique, it has been a long time since I attended such a meaningful event, and I took so much away from it. Thank you so much for the invitation and the experience! You are a great team!”

Stela Toneva

Digital Marketing Team Leader, DSK Bank

Video reviews