Evgeni Yordanov


Evgeni is the Chief Executive Officer in NEXT BASKET. With over 15 years of professional experience, he is a keynote speaker at a number of international digital-related events. He is a certified content marketing professional by Northwestern University’s Medill School of Journalism, currently in the process of obtaining his Ph.D. in Search Engine Optimization. Graduated with honors from his engineering Master’s degree in Business Informatics and Bachelor’s degree in Telecommunication.
Evgeni served at different senior management positions in several agencies helping customers across the US, UK and Scandinavia such as Bayer, John Deere, BNP Paribas, Jaguar, Hilton Hotels & Resorts, Oriflame, FoodPanda, Efbet, MrBricolage, etc.
Evgeni is also one of the drivers developing and nurturing young entrepreneurs on the Balkans with his mentorship work with the StartUP Foundation and on events such as StartUp Weekend and Rockstart Answers.

11:10 - 12:30

12.10.2023 Agenda SERP Conf. 2023

Panel 2: E-commerce SEO


Natalia Witczyk & Begum Kaya (BK Solutions)



Evgeni Yordanov (NEXT Basket)


Special guest: 

Patrycja Sass-Staniszewska (Digital Economy in Poland)



  1. “7 SEO learnings from the biggest e-commerce website in Barcelona” - Natalia Witczyk
  2. “Beautifying E-Commerce Campaigns with a small budget” - Begum Kaya