Erika Varangouli

Head of Branded Content at
Erika is the Head of Branded Content at Originally from Greece, she moved to the UK 11 years ago, transitioning from journalism to digital marketing. She began as an online marketing executive and fell in love with SEO and content marketing, progressing through roles like content strategist and content marketing manager.

In 2020, Erika joined Semrush as Global Content Strategist and later became Director of Organic Search, increasing the blog's organic performance by 600% in a year. She then served as Head of International Brand and Head of SEO Branding. As of April 2024, she is with, creating educational content and fostering connections within the SEO community.