Borislav Arapchev

SEO Strategist

Borislav Arapchev has been working in the field of internet marketing for over 15 years.

Over the years, he and his team have developed and promoted many successful projects for clients in Canada, USA, England, France, Bulgaria, Germany, Singapore, Norway, Sweden and other countries. Borislav's strengths are not only the basic principles of SEO and online marketing, but also new and more non-standard ideas and techniques for business success and growth.

The guiding principle in his strategies are quality, trust and transparency, as permanent advantages for a business.

He has won several IT awards, including Forbes Bulgaria 2013 for SEO Agency of the Year.

He has a certificate "Advanced SEO and social media" from eAcademy and Rand Fishkin (Moz).

13:25 - 14:45

SERP Light Conf. 20th October

Third Panel: Google Updates and penalties


  • Latest Google Updates,
  • E-A-T & YMYL correlation to Google updates,
  • Manual and Algorithm penalties,
  • What to expect of the next updates