Federico Rebeschini
Global Head of SEO & Performance at Luxottica
Optimist, humanist, and dad: for the past 24 years, Federico have led digital transformation in global organizations, from Microsoft and eBay to Expedia, building and scaling teams to deliver measurable growth.
He is currently the SEO/GEO lead at EssilorLuxottica, overseeing the visibility of more than 80 eyewear brands across the world.
Federico brings his expertise to the Q&A panel “The Future of AI, SEO & Marketing” at SERP Conf. Rome 2026.
16:25 - 17:55
16:25 - 17:55
The Future of AI, SEO & Marketing (1 hour & 30 minutes)
Andrea Volpini(Co-founder and CEO of WordLift)
Yagmur Simsek(SEO Consultant & Founder of Search 'n Stuff )
Federico Rebeschini(Global Head of SEO & Performance at Luxottica)
Sante J. Achille(Search Marketing Specialist)
16:25: Speaker 1 - Andrea Volpini
Topic: Agent-Oriented Ontology Engineering: The Operating Engine of Neuro-Symbolic Agents
16:55: Speaker 2 - Yagmur Simsek
Topic: Beyond Keywords: Building Intent-Driven Content with AI, SERPs & Real Teams
17:25: Q&A Session
Topic: Agent-Oriented Ontology Engineering: The Operating Engine of Neuro-Symbolic Agents
16:55: Speaker 2 - Yagmur Simsek
Topic: Beyond Keywords: Building Intent-Driven Content with AI, SERPs & Real Teams
17:25: Q&A Session
See who else is taking the stage
Check out what else you’ll learn at SERP Conf. Rome 2026.