Yagmur Simsek

Yagmur Simsek is an independent SEO & AI Growth Consultant, the founder of Search 'n Stuff Community & Networking Events, and the co-founder of Global Cyber Security Network. With over a decade of experience in SEO, content strategy, AI visibility, and organic growth, she has helped both B2B and B2C brands increase their digital presence, build sustainable growth frameworks, and adapt to the rapidly evolving search ecosystem.

Her work focuses on the intersection of SEO, content strategy, brand visibility, and AI-powered discovery, helping organisations understand how audiences find, evaluate, and engage with brands across traditional search engines, AI assistants, and emerging search experiences. Prior to launching her consultancy, Yagmur served as SEO Manager for the UK market at Philip Morris International and held SEO strategy roles at leading digital marketing agencies across the UK and Turkey. Having worked across both in-house and agency environments, she brings a practical perspective on aligning SEO, content, product, and business objectives to drive measurable growth.

She regularly speaks at industry conferences and events, sharing insights on organic growth, AI visibility, content strategy, and the future of search. Her consultancy services include strategic advisory, SEO-led growth programmes, AI visibility audits, team training, and hands-on support for brands, startups, and in-house marketing teams.

Catch Yagmur live at SERP Conf. Rome 2026 for her presentation and expert insights.

16:25 - 17:55

16:25 - 17:55

The Future of AI, SEO & Marketing (1 hour & 30 minutes)

Andrea Volpini(Co-founder and CEO of WordLift)

Yagmur Simsek(SEO Consultant & Founder of Search 'n Stuff )

Federico Rebeschini(Global Head of SEO & Performance at Luxottica)

Sante J. Achille(Search Marketing Specialist)

16:25: Speaker 1 - Andrea Volpini
Topic: Agent-Oriented Ontology Engineering: The Operating Engine of Neuro-Symbolic Agents

16:55: Speaker 2 - Yagmur Simsek
Topic: Beyond Keywords: Building Intent-Driven Content with AI, SERPs & Real Teams

17:25: Q&A Session

See who else is taking the stage

Check out what else you’ll learn at SERP Conf. Rome 2026.