Purna Virji

Purna Virji is an AI strategist, keynote speaker, and founder of Agent-Led Growth, where she helps organizations turn AI from experimentation into measurable business impact.Most recently, she led AI strategy and go-to-market initiatives at LinkedIn, following global marketing leadership roles at Microsoft. Across both companies, she worked at the forefront of AI commercialization, helping enterprise teams navigate the shift from emerging technology to real-world adoption.

Purna is best known for her work on AI ROI, agentic AI, and the future of AI-powered customer experiences. Her frameworks on quality lift, capability unlock, and AI-driven growth have helped leaders rethink how they evaluate the business value of AI beyond simple productivity metrics.

A bestselling and award-winning author of High-Impact Content Marketing, Purna has keynoted in 20 countries and been featured in publications including The Drum, Adweek, and The Next Web. She has been named Content Marketer of the Year, Search Personality of the Year, and an Adweek Young Influential.

When she's not speaking or advising teams on AI strategy, you'll usually find her gardening, making an ambitious mess in the kitchen, or drinking an unreasonable amount of masala chai.

Catch Purna live at SERP Conf. Rome 2026 as she takes the stage with her latest SEO strategies.

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