Dawn Anderson
Managing Director at Bertey
Dawn Anderson is Managing Director at Bertey - MSc DigM, PgDip DigM. Consultant on digital strategy and transformation; speaker, trainer, and lecturer in digital strategy. She specialises in helping in-house teams improve visibility via SEO.
Join Dawn live at SERP Conf. Rome 2026, where she will take part in an expert Q&A session.
AI Search in the Real World (1 hour & 30 minutes)
AI Search in the Real World (1 hour & 30 minutes)
Purna Virji(AI Strategist and Founder of Agent-Led Growth)
Murat Yatağan(Strategic Growth Advisor)
Martin Milanov(Head of Organic Growth at myPOS)
Dawn Anderson(Managing Director at Bertey)
Judith Lewis(Founder of DeCabbit Consultancy)
14:20: Speaker 1 - Purna Virji
Topic: Your AI ROI Story Is Broken: What Search Teams Should Measure Now
14:50: Speaker 2 - Murat Yatağan
Topic: What AI Search Taught Me About Traffic: Three Real-World Stories, Less Content, More Revenue
15:20: Speaker 3 - Martin Milanov
Topic: From SEO to AEO - how AI Impressions matter for your bottom line
15:35: Q&A Session
See who else is taking the stage
Check out what else you’ll learn at SERP Conf. Rome 2026.