Crystal Carter

Crystal Carter is a world-renowned AI and SEO strategist dedicated to helping high-performing companies thrive on the AI powered web.

As Head of AI Search and SEO Communications at Wix, she leverages 20 years of experience, including work for McDonald’s and TripAdvisor.

She helps teams of all sizes accelerate AI adoption and drive brand growth. A master storyteller and tactical expert, Crystal transforms complex tech into actionable excellence, ensuring your organization doesn't just keep up, but leads the way.

11:50 - 13:20

11:50 - 13:20

Ecommerce Marketing & AI (1 hour & 30 minutes)

Crystal Carter(Head of AI Search and SEO Communications at Wix)

Amanda Beales(Head of Organic Search at Re:signal)

Natalia Palmisano(Managing Director at Navla)

Beatrice Gamba(Head of Semantic Search and Customer Success at WordLift)

Judith Lewis(Founder of DeCabbit Consultancy)

11:50: Speaker 1 - Crystal Carter

Topic: TBA

12:20: Speaker 2 - Amanda Beales

Topic: Scaling Agentic Readiness: The Step-by-Step Framework for eCommerce Brands

12:50: Q&A Session

See who else is taking the stage

Check out what else you’ll learn at SERP Conf. Rome 2026.