Amanda Beales

Amanda is Head of Organic Search at Re:signal, a specialist eCommerce SEO agency, where she leads the delivery team in turning organic strategy into measurable revenue growth for retail and eCommerce brands. Her career spans both agency and in-house roles across paid search, website development and technical SEO, giving her a rounded view of how Organic search fits into the wider commercial picture. Today she specialises in technical SEO, AI-driven search strategy and stakeholder collaboration, combining an analytical approach with a sharp focus on what actually moves the needle for growth.

A frequent speaker and trainer, Amanda has delivered practical technical SEO advice on stage and through training courses at events across the UK. She's particularly focused on how AI is reshaping the SERP landscape and shopping behaviour, and what that means for brands navigating the shift to agentic commerce. Drawing on hands-on delivery experience, she brings a practitioner's perspective on how to scale organic revenue growth efficiently, without losing sight of what works.

11:50 - 13:20

11:50 - 13:20

Ecommerce Marketing & AI (1 hour & 30 minutes)

Crystal Carter(Head of AI Search and SEO Communications at Wix)

Amanda Beales(Head of Organic Search at Re:signal)

Natalia Palmisano(Managing Director at Navla)

Beatrice Gamba(Head of Semantic Search and Customer Success at WordLift)

Judith Lewis(Founder of DeCabbit Consultancy)

11:50: Speaker 1 - Crystal Carter

Topic: TBA

12:20: Speaker 2 - Amanda Beales

Topic: TBA

12:50: Q&A Session

See who else is taking the stage

Check out what else you’ll learn at SERP Conf. Rome 2026.