SERP Conf. Vienna 2024
PAST EVENT
30 October 2024 | Vienna | Austria
Take a look back at SERP Conf. Vienna 2024!
On October 30, 2024, Vienna became a hub for SEO, AI, and digital marketing.
Experts from over 20 countries came together to share insights, network, and discuss trends shaping the future of search.
160+
PARTICIPANTS
18
SPEAKERS
5
PANELS
Meet
The speakers at SERP Conf. Vienna 2024
Agenda for SERP Conf. 2024 Vienna
30th October 2024 / English /
Central European Summer Time (CEST/UTC+2)
Registration (1 hour & 30 minutes)
Opening (30 minutes)
Outlaw SEO (1 hour & 30 minutes)
Mark Williams-Cook(Director at Candour / Founder of AlsoAsked)
Murat Yatağan(Strategic Growth Advisor)
Matthäus Michalik(Co-Founder & Managing Director Claneo)
Krzysztof Marzec(CEO at DevaGroup)
Judith Lewis(Founder of DeCabbit Consultancy)
10:00: Speaker 1 - Mark Williams-Cook
Topic: Improving your SEO with conceptual models (and Google exploits)
10:30: Speaker 2 - Murat Yatağan
Topic: 10x growth of an established brand with gen-AI content scale-up
11:00: Q&A Session
Coffee Break (20 minutes)
AI & SEO (1 hour & 30 minutes)
Bastian Grimm(CEO at Peak Ace AG)
Erika Varangouli(Head of Branded Content at Riverside.fm)
Sarah Presch(Digital Marketing Director at Dragon Metrics)
Norman Nielsen(VP Growth at OMIO)
Judith Lewis(Founder of DeCabbit Consultancy)
11:50: Speaker 1 - Bastian Grimm
Topic: Brave new world: Augmenting Tech SEO using ML & AI
12:20: Speaker 2 - Erika Varangouli
Topic: Fast-tracking growth when you can't scale resources fast enough
12:50: Q&A Session
Lunch Break (1 hour)
Content Marketing & Semantic SEO (1 hour & 30 minutes)
Sara Fernández(International SEO Consultant)
Cyrus Shepard(Founder of Zyppy SEO Consulting)
Dawn Anderson(Managing Director at Bertey)
Olaf Kopp(Co-Founder, Chief Business Development Officer and Head of SEO & Content at Aufgesang GmbH)
Judith Lewis(Founder of DeCabbit Consultancy)
14:20: Speaker 1 - Sara Fernández
Topic: Web Accessibility: Optimizing for Inclusivity and SEO
14:50: Speaker 2 - Cyrus Shepard
Topic: What Exactly is Helpful Content, Google? (or, WTF is Helpful Content, Google :))
15:20: Q&A Session
Coffee Break (20 minutes)
E-commerce SEO (1 hour & 30 minutes)
Gerry White(VP of Growth at Mirador Local)
Aleyda Solis(International SEO Consultant & Founder of Orainti)
Lyubomir Popov(Co-founder of Trackian / Founder at SEM BG Ltd.)
Judith Lewis(Founder of DeCabbit Consultancy)
16:10 - Speaker 1: Gerry White
Topic: VR is rapidly entering every home, is this a huge marketing opportunity?
16:40 - Speaker 2: Aleyda Solis
Topic: Winning at Ecommerce SEO Now
17:10: Q&A Session
Future of SEO (50 minutes)
Aleyda Solis(International SEO Consultant & Founder of Orainti)
Michael King(Founder & CEO at iPullRank)
Mark Williams-Cook(Director at Candour / Founder of AlsoAsked)
Fernando Angulo(Senior Market Research and International Speaker at Semrush)
Judith Lewis(Founder of DeCabbit Consultancy)
17:40: Q&A Session
Networking & Cocktail (2 hour & 30 minutes)
What we talked about
- Improving your SEO with conceptual models (and Google exploits) – Mark Williams-Cook
- 10x growth of an established brand with gen-AI content scale-up – Murat Yatağan
- Brave new world: Augmenting Tech SEO using ML & AI – Bastian Grimm
- Fast-tracking growth when you can’t scale resources fast enough – Erika Varangouli
- Web Accessibility: Optimizing for Inclusivity and SEO – Sara Fernández
- What Exactly is Helpful Content, Google? – Cyrus Shepard
- VR is rapidly entering every home: Is this a huge marketing opportunity? – Gerry White
- Winning at Ecommerce SEO Now – Aleyda Solis
- The Future of SEO – Discussion Panel with Aleyda Solis, Michael King, Mark Williams-Cook, and Fernando Angulo
Watch the Future of SEO Discussion panel
What is the Future of SEO? The world of SEO is changing. What’s next? What trends, tools, and strategies will shape the SEO in 2025?
At SERP Conf. Vienna 2024 five leading experts – Aleyda Solis, Mark Williams-Cook, Judith Lewis, Michael King, and Fernando Angulo answer these questions.
The agenda from the event
Panel 1: Outlaw SEO
- Topic 1: Improving your SEO with conceptual models (and Google exploits) – Mark Williams-Cook
- Topic 2: 10x growth of an established brand with gen-AI content scale-up – Murat Yatağan
Panel 2: AI & SEO
- Topic 1: Brave new world: Augmenting Tech SEO using ML & AI – Bastian Grimm
- Topic 2: Fast-tracking growth when you can’t scale resources fast enough – Erika Varangouli
Panel 3: Content Marketing & Semantic SEO
- Topic 1: Web Accessibility: Optimizing for Inclusivity and SEO – Sara Fernández
- Topic 2: What Exactly is Helpful Content, Google? (or, WTF is Helpful Content, Google :)) – Cyrus Shepard
Panel 4: E-commerce SEO
- Topic 1: VR is rapidly entering every home, is this a huge marketing opportunity? – Gerry White
- Topic 2: Winning at Ecommerce SEO Now – Aleyda Solis
Panel 4: Future of SEO – discussion
- Judith Lewis (DeCabbit Consultancy)
- Aleyda Solis (International SEO Consultant & Founder of Orainti)
- Michael King (Founder & CEO at iPullRank)
- Mark Williams-Cook (Director at Candour / Founder of AlsoAsked)
- Fernando Angulo (Senior Market Research and International Speaker at Semrush)
Moments that made SERP Conf. Vienna 2024 unforgettable
What people are saying about SERP Conf.
It was phenomenal – without exaggarating it was the best SEO conference I’ve ever been to. Or in my top 3, at the minimum.
C. S.
International SEO Consultant
I attended SERP Conf. in Vienna and don’t remember the last time I left a conference feeling so energized by the talks, networking, and great company.
H. J.
SEO and Content Strategist
It was unique, it has been a long time since I attended such a meaningful event, and I took so much away from it.
S. T.
Digital Marketing Team Leader
Unlike it was at my last conference, this one focused more on the real SEO ranking factors, rather than AI hype.
S. B.
Product Marketing Manager
Worth It?
99% think so.
Worth Sharing?
75% think so.
The rest just need a friend who loves SEO.
Coming back?
96% are planning to.
What’s next? SERP Conf. Vienna 2025
SERP Conf. Vienna 2024 gathered leading experts in SEO, AI, and digital strategy.
We explored the trends, tackled challenges, and shared solutions that work.
Now, we’re ready for the next step.
What to expect at SERP Conf. Vienna 2025?
New Speakers, New Insights
Each year, we bring new voices and topics to the stage. No repeats, no recycled ideas—just practical strategies you can apply immediately.
Real Connections
Meet the people shaping the future of SEO. Talk to speakers, ask your questions, and connect with professionals from across the industry.
Interactive Discussions
Every session ends with live Q&A and panel discussions. Bring your questions – we’ll explore the answers together.
Why join us?
Because SEO doesn’t wait – and neither should you.
Get more than just trends – leave with answers, solutions, and connections that move your SEO forward.
Early bird tickets give you the best start – secure your spot now.
Sponsors of SERP Conf. 2024 Vienna
Partners of SERP Conf. 2024 Vienna
How to become a Sponsor
Take a look at our sponsorship offers.
SERP Conf. – Chosen by Global Brands
Frequently Asked Questions
Join our next event
The past event inevitably left a mark on the community and everyone involved!
We are grateful to colleagues in the industry who believed in our mission.
Next stop – Vienna, Austria, Oct. 14th!
Join our next event
SERP Conf.
Vienna, Austria
14 October 2025
English