MEET OUR Host of the Conference
Larisa Ivanova
Video & SMM Manager at Serpact
Larisa Ivanova started working as Video and Social Media Мarketing Manager at Serpact in 2019. Ever since then, her assignments are mainly focused on the company's video production. From 2020 till now, she is managing one of the latest company’s projects - Digital News - the only video news series in Bulgaria that delivers the latest digital marketing stories and events. With this project she won the Digital Stars prize for "Best young marketing expert in Bulgaria" in 2020, in the "Video marketing" category, just a few months after it’s launch.
She has a Psychology degree, which plays a huge role in her day-to-day work.
MEET OUR Moderators
Fernando Angulo
Senior Market Research and International Speaker at Semrush
Fernando is the Senior Market Research and International Speaker at Semrush. With over ten years of experience in digital marketing, he has been at the forefront of the company’s marketing activities and has, among other things, built a great marketing team.
Fernando is one of the major brand faces and annually performs over 50 prestigious conferences all over the world. He specializes in B2B search marketing, e-commerce, influencer marketing, and training of marketing teams such as Expedia, T-Mobile, Prestashop, and Bing. During his sessions and workshops, he immediately involves the audience with his energy, sense of humor and a large number of practical examples and real cases. Fernando is not only a digital marketing superstar, but he is also a superhero for his two beautiful girls and a loving husband.
Murat Yatagan
VP, Growth at Brainly
Murat Yatağan is a proven product marketing and growth strategy leader. He has led optimization, product management, analytics, and growth strategy at companies such as Brainly, Global Savings Group, and Google. Currently, he is the Vice President of Growth at Brainly, focused on building and scaling high-performing growth teams and helping to bring Brainly more unique users globally.
Previously, he was a Director for Global Savings Group, helping to make their 80+ platforms more visible in the SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google. Prior to Google, he worked as a Research Assistant in the Computer Science Faculty of IUE, where he worked on neural networks programming. He is active in the SEO and growth marketing communities, including holding positions as Global, MENA, and European Search Awards Head Judge and the US and UK Search Awards Judge. After following his startup spirit, he also is a growth strategy advisor of a few startups in Europe and the US, one of them being a data-science-driven SEO and content marketing platform.
He is a brand ambassador of Oncrawl, an award-winning search marketing intelligence tool. He holds M.Sc. in Engineering Management and B.Sc. in Computer Engineering.
Eric Enge
President of Pilot Holding
Eric Enge
President of Pilot HoldingEric Enge has been a recognized thought leader in SEO over the past 20 years and is known for this in-depth research studies that he publishes on a regular basis. He is an author of the first major books written about the SEO, The Art of SEO. The book is published by O-Reilly media and is on its third edition.
Eric speaks at some of the top search conferences in the world, such as Pubcon, Search Marketing Expo, State of Search, and others. He was founder or Stone Temple Consulting which he sold in 2018 to Perficient and is now the President of Pilot Holding
Evgeni Yordanov
Chief Marketing Officer at CloudCart
Evgeni is the Chief Marketing Officer and a partner in the leading e-commerce software company CloudCart. With over 15 years of professional experience, he is a keynote speaker at a number of international digital-related events. He is a certified content marketing professional by Northwestern University’s Medill School of Journalism, currently in the process of obtaining his Ph.D. in Search Engine Optimization. Graduated with honors from his engineering Master’s degree in Business Informatics and Bachelor’s degree in Telecommunication.
Prior to joining CloudCart, Evgeni served at different senior management positions in several agencies helping customers across the US, UK and Scandinavia such as Bayer, John Deere, BNP Paribas, Jaguar, Hilton Hotels & Resorts, Oriflame, FoodPanda, Efbet, MrBricolage, etc.
Evgeni is also one of the drivers developing and nurturing young entrepreneurs on the Balkans with his mentorship work with the StartUP Foundation and on events such as StartUp Weekend and Rockstart Answers.
LISTEN TO THE Event Speakers
Teodora Petkova
Content writer & Author
Teodora Petkova
Content writer & AuthorTeodora is a content writer fascinated by the metamorphoses of text on the Web. Very much in love with the Semantic Web, she explores how our networked lives transform (and are transformed by) the expanding possibilities of the written webby word. With an educational background in Classical Studies and Creative Writing, Teodora digs deep into words and concepts as part of her PhD studies at the Sofia University and teachings at the FH Joanneum University of Applied Sciences.
You can explore her thoughts at www.teodorapetkova.com and read excerpts from her book on Web Writing at http://www.thebravenewtext.com/
Ulrika Viberg
Founder and owner of Unikorn
Ulrika Viberg is the founder and owner of Unikorn! Ulrika Viberg has a solid background in all things web considered, with deep knowledge in Technical SEO, Web Projects, and Digital Strategies!
Ulrika has worked in the search business since 2007, with both organic and paid search, in-house and as a consultant. Before starting her own agency, she worked with a few of the largest companies in the world, such as eBay, Rocket Internet, eDreams, and Omnicom Media Group. Ulrika started Unikorn in 2016 in order to be a full-time consultant at eBay Classifieds Global Growth Team. In 2018, Ulrika decided to take on multiple clients and converted Unikorn to an agency.
Nitin Manchanda
Founder & Chief SEO Consultant of botpresso
Nitin Manchanda is a Founder & Chief SEO Consultant at botpresso and Chief Growth Officer at CuddlyNest.
He is a seasoned SEO with expertise in travel, e-commerce, and international SEO. His past experience as a developer and product manager makes him an ideal enterprise SEO geek who knows how to set up SEO processes that work.
Nitin has been consulting brands across different industries for years. He has also been hosting SEO webinars for SEMrush since 2017.
Jamie Indigo
Senior Technical SEO Lead at Deepcrawl
Jamie Indigo isn’t a robot, but she speaks bot. As Lead Senior Technical SEO at DeepCrawl, she studies how search engines crawl, render, and index the web. She loves to tame wild JavaScript frameworks like Angular and React.
When not working, Jamie likes horror movies, graphic novels, and Dungeons & Dragons.
Martin Splitt
Developer Advocate at Google
Martin Splitt is a developer advocate at the Google Search Relations team in Zurich, Switzerland.
He is open source contributor and web evangelist by heart from Zurich with a decade experience from the trenches of software engineering in multiple fields. He helps people building applications or publishing content on the web to be successful, productive and visible. Martin believes in the web platform and is working with bleeding edge technologies that will allow the web to prosper.
Dan Petrovic
Managing Director of DEJAN Marketing
Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.
In addition to industry leadership, Dan also maintains an active academic life as an adjunct lecturer and the chairman of the Industry Advisory Board for the School of Marketing at Griffith University.
Fernando Angulo
Senior Market Research and International Speaker at SemrushFernando is the Senior Market Research and International Speaker at Semrush. With over ten years of experience in digital marketing, he has been at the forefront of the company’s marketing activities and has, among other things, built a great marketing team.
Fernando is one of the major brand faces and annually performs over 50 prestigious conferences all over the world. He specializes in B2B search marketing, e-commerce, influencer marketing, and training of marketing teams such as Expedia, T-Mobile, Prestashop, and Bing. During his sessions and workshops, he immediately involves the audience with his energy, sense of humor and a large number of practical examples and real cases. Fernando is not only a digital marketing superstar, but he is also a superhero for his two beautiful girls and a loving husband.
Dawn Anderson
Managing Director at Bertey
Managing Director at Bertey - MSc DigM, PgDip DigM. Consulting on digital strategy and transformation, speaker, trainer, lecturer on digital strategy. Specialist in helping in-house teams improve visibility via SEO
Bill Slawski
Director of SEO Research for Go Fish Digital
He writes about Website rankings and algorithms at SEO by the Sea. He is also the Director of SEO Research for Go Fish Digital, where he helps guide clients on award-winning industry campaigns.
He’s been involved in internet marketing and web promotion since 1996, providing consulting services to help people make their websites easier to find on the internet, and easier to use, and to increase revenues and conversions.
Patrick Stox
Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs
Patrick Stox is a Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. He's an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit.
Eric Enge
President of Pilot Holding
Eric Enge
President of Pilot HoldingEric Enge has been a recognized thought leader in SEO over the past 20 years and is known for this in-depth research studies that he publishes on a regular basis. He is an author of the first major books written about the SEO, The Art of SEO. The book is published by O-Reilly media and is on its third edition.
Eric speaks at some of the top search conferences in the world, such as Pubcon, Search Marketing Expo, State of Search, and others. He was founder or Stone Temple Consulting which he sold in 2018 to Perficient and is now the President of Pilot Holding
Koray Tuğberk GÜBÜR
Founder and Owner of the Holistic SEO & Digital
Koray Tuğberk GÜBÜR is the founder and owner of the Holistic SEO & Digital. Koray Tuğberk publishes SEO Case Studies, Researches, and Detailed A/B Tests along with their results. Koray regularly attends webinars, conferences, and SEO-related events. He focuses on Data Science, Machine Learning, Web Development, Entity-based Contextual Search, Semantic Content Network Creation, and Marketing, Branding, and Reputation Management.
Murat Yatagan
VP, Growth at BrainlyMurat Yatağan is a proven product marketing and growth strategy leader. He has led optimization, product management, analytics, and growth strategy at companies such as Brainly, Global Savings Group, and Google. Currently, he is the Vice President of Growth at Brainly, focused on building and scaling high-performing growth teams and helping to bring Brainly more unique users globally.
Previously, he was a Director for Global Savings Group, helping to make their 80+ platforms more visible in the SERP. Prior to that, he led webspam policy enforcement for a few EMEA markets at Google. Prior to Google, he worked as a Research Assistant in the Computer Science Faculty of IUE, where he worked on neural networks programming. He is active in the SEO and growth marketing communities, including holding positions as Global, MENA, and European Search Awards Head Judge and the US and UK Search Awards Judge. After following his startup spirit, he also is a growth strategy advisor of a few startups in Europe and the US, one of them being a data-science-driven SEO and content marketing platform.
He is a brand ambassador of Oncrawl, an award-winning search marketing intelligence tool. He holds M.Sc. in Engineering Management and B.Sc. in Computer Engineering.
David Amerland
Author, Speaker, Analyst
David Amerland
Author, Speaker, AnalystDavid Amerland helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker.
He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques. His books on SEO, Social Media and web trends demystify the complexity of the subjects they cover for readers around the world.
Each book provides an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.
You can find his last book on the link here: Intentional - How to Live, Love, Work and Play Meaningfully Preface
Craig Campbell
SEO Trainer & Consultant at Craig Campbell Company
Digital Marketing Expert, business owner & author, based in Glasgow with 18 years experience in SEO.
Regular Speaker at the top worldwide top conferences.
Craig is one of the most knowledgeable SEOs in the business.
Craig has helped people out upon numerous (complex) projects. He knows his market, helping people understand Digital from any experience level.
Peter Nikolow
CEO at Mobilio
Petar Nikolov is a developer with over 20 years of experience. He founded his own company 11 years ago. For 9 years, Mobilio has been dealing only with mobile development and desktop applications, mainly for Apple platforms. He is a supporter of the Mobile First ideology and believes that we will be amazed at the new achievements on the mobile front.
Dido Grigorov
Head of Content Department at SerpactDido Grigorov is an SEO specialist with almost 20 years of professional experience. He is the Head of SEO of Serpact. His SEO career began in America and England, followed by projects in Germany, Switzerland, Austria, France, Italy and many more.
His main focus and interest are Text retrieval, Machine learning, Artificial intelligence, Google Patents, Content marketing strategies, Technical SEO, Data structure and Algorithms, Python, Golang and C++ programming.
Pedro Dias
Head of SEO at Reach plc
Pedro Dias is an SEO professional and one of the few ex-Google Search Quality team members working in the field. He holds deep knowledge in Google Search and a solid experience of the Online Industry across South America and Europe.
While at Google he worked not only in fighting SPAM across over 5 languages, but also in tools development, debugging search ranking issues and Webmaster outreach.
Currently Pedro is the Head of SEO at Reach plc, the UK's largest news publisher.
Evgeni Yordanov
Chief Marketing Officer at CloudCartEvgeni is the Chief Marketing Officer and a partner in the leading e-commerce software company CloudCart. With over 15 years of professional experience, he is a keynote speaker at a number of international digital-related events. He is a certified content marketing professional by Northwestern University’s Medill School of Journalism, currently in the process of obtaining his Ph.D. in Search Engine Optimization. Graduated with honors from his engineering Master’s degree in Business Informatics and Bachelor’s degree in Telecommunication.
Prior to joining CloudCart, Evgeni served at different senior management positions in several agencies helping customers across the US, UK and Scandinavia such as Bayer, John Deere, BNP Paribas, Jaguar, Hilton Hotels & Resorts, Oriflame, FoodPanda, Efbet, MrBricolage, etc.
Evgeni is also one of the drivers developing and nurturing young entrepreneurs on the Balkans with his mentorship work with the StartUP Foundation and on events such as StartUp Weekend and Rockstart Answers.
Tomek Rudzki
Head of the Research and Development at Onely
Tomek Rudzki is the Head of the Research and Development at Onely. He's a regular speaker at top SEO events like SMX Munich, BrightonSEO, and iJS London.
Recently, his research is focused on the topic of Indexing SEO
Justyna Pruszyńska
SEO & Content Marketing Specialist at Bluerank
Justyna Pruszyńska is an SEO & Content Marketing Specialist at Bluerank. She is passionate about SEO, content marketing and influencer marketing. Her SEO project for DOZ.pl won Performance Marketing Diamonds and was nominated for both European Search Awards and European Content Awards.
Borislav Arapchev
SEO StrategistBorislav Arapchev has been working in the field of internet marketing for over 15 years.
Over the years, he and his team have developed and promoted many successful projects for clients in Canada, USA, England, France, Bulgaria, Germany, Singapore, Norway, Sweden and other countries. Borislav's strengths are not only the basic principles of SEO and online marketing, but also new and more non-standard ideas and techniques for business success and growth.
The guiding principle in his strategies are quality, trust and transparency, as permanent advantages for a business.
He has won several IT awards, including Forbes Bulgaria 2013 for SEO Agency of the Year.
He has a certificate "Advanced SEO and social media" from eAcademy and Rand Fishkin (Moz).
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