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Helene Jelenc is the Director of SEO at Flow Agency, where she leads search strategy for B2B SaaS clients and publishes original research at the intersection of search and AI. With a background in anthropology, she brings a human-centered perspective to data analysis.
An American now based in Slovenia, Helene's cross-cultural experiences have sharpened her ability to spot the nuanced patterns that others miss. She's spoken at conferences including BrightonSEO, SEO Estonia, and the Zagreb SEO Summit, sharing research that bridges the analytical and the human.