

With almost 20 years of experience in web marketing, Gianluca is a Strategic and International SEO and AI Strategist Consultant (what some now define as GEO and others AIO or LLMO), who helps businesses target users' search and customer journeys organically by improving their visibility and performance. He collaborates with clients from various industries and regions, such as Glassdoor, Idealista, Rastreator.com, Outsystems, Chess.com, SIXT Ride, Vegetables by Bayer, and Visit California.
A former Global Associate for Moz, he shares his insights and best practices on SEO, AI Search, Semantics, content, and search marketing strategy daily on social media channels such as X, Threads, and LinkedIn. He also has spoken at various conferences.
Gianluca is passionate about delivering value and results for his clients and staying updated on the latest trends and developments in the online marketing landscape.
In his free time, he loves reading (especially fantasy, sci-fi and historical non-fiction), watching series and movies, painting mini soldiers, and having fun with his family and friends.
Catch Gianluca live at SERP Conf. Rome 2026 as he takes the stage with his latest SEO strategies.
10:00: Speaker 1 - Marco Giordano
Topic: LLM Automation for SEO in 2026
10:30: Speaker 2 - Gianluca Fiorelli
Topic: When AI Gets the Country Wrong: International SEO in the Age of AI Search
11:00: Q&A Session
Check out what else you’ll learn at SERP Conf. Rome 2026.