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Meet The hosts and moderators at SERP Conf. 2023

Georgi Nenov
Founder of „Свръхчовекът с Георги Ненов“
Georgi Nenov is a youthful individual brimming with enthusiasm and a firm belief in the power of courage, persistence, and the right environment to achieve one's aspirations. He graduated from 91 NEG and UNWE and embarked on a career that led him through various international companies in Bulgaria, including AECOM Ltd and Lufthansa Technik Logistik Services GmbH. He even spent over a year in Hamburg, Germany, working at the Lufthansa Technik headquarters.
He created "Свръхчовекът с Георги Ненов" (The Superhuman with Georgi Nenov), one of the most listened podcasts in Bulgaria, in the summer of 2016 inspired by the new environment he found himself in. Without any previous experience in content creation and journalism, but with the help of a tablet, a friend, a lot of enthusiasm and enviable perseverance, he managed to record and broadcast over 340 episodes of the podcast within the last 7 years, reaching over 30,000 Bulgarians worldwide.
In early 2018, Georgi made a bold decision to leave his secure corporate job and return to Bulgaria, dedicating himself entirely to contributing to the country's development through his podcast and other entrepreneurial ventures. Apart from co-hosting other podcasts, Georgi is always eager to share his knowledge and experiences with others, aiming to foster more high-quality projects within Bulgaria.
During his free time, Georgi diligently balances his commitments to his fiancée, Brazilian Jiu-Jitsu, fitness, reading, audiobooks, and his cherished motorcycle.
Georgi identifies his willingness to take calculated risks, which he aptly terms "courage," as one of his superpowers and the cornerstone of the success of "Свръхчовекът с Георги Ненов".
His personal mission is to inspire people to believe in themselves through the most influential external mechanism — leading by personal example.
We are privileged to have him as the host of SERP Conf. 2023!

Judith Lewis
Founder at DeCabbit Consultancy
Judith is a renowned international MC, keynote speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her honours degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, LoveToKnow, Wicked Uncle, Zopa & more.
She has over 25 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about wine, tourism, and chocolate, has contributed to books on SEO, and wrote the Econsultancy Best Practice Guide to SEO.

Evgeni Yordanov
CEO at NEXT BASKET
Evgeni is the Chief Executive Officer in NEXT BASKET. With over 15 years of professional experience, he is a keynote speaker at a number of international digital-related events. He is a certified content marketing professional by Northwestern University’s Medill School of Journalism, currently in the process of obtaining his Ph.D. in Search Engine Optimization. Graduated with honors from his engineering Master’s degree in Business Informatics and Bachelor’s degree in Telecommunication.
Evgeni served at different senior management positions in several agencies helping customers across the US, UK and Scandinavia such as Bayer, John Deere, BNP Paribas, Jaguar, Hilton Hotels & Resorts, Oriflame, FoodPanda, Efbet, MrBricolage, etc.
Evgeni is also one of the drivers developing and nurturing young entrepreneurs on the Balkans with his mentorship work with the StartUP Foundation and on events such as StartUp Weekend and Rockstart Answers.

Dimitar Dimitrov
Founder and CEO at Inbound.BG
With more than 15 years of experience in digital marketing, SEO, and SEM, Dimitar Dimitrov established Inbound.bg - Google Premier Partner digital agency in 2013. He currently leads a team that specializes in creating and overseeing online marketing campaigns for renowned brands in Bulgaria, as well as clients in the USA, Great Britain, Canada, and Australia.
Dimitar holds various certifications, including Google Ads, Google Analytics, Google Marketing Platform, Inbound Marketing Certificate of Excellence, Gamification, Content Strategy for Professionals, among others. Additionally, he serves as the co-founder and general secretary of the Bulgarian Association for Digital Marketing (BADM) and has previously been associated with the international SEO organization - SEMPO.
Meet The speakers at SERP Conf. 2023

Koray Tuğberk GÜBÜR
Founder and Owner of the Holistic SEO & Digital
Koray Tuğberk GÜBÜR is the founder and owner of the Holistic SEO & Digital. Koray Tuğberk publishes SEO Case Studies, Researches, and Detailed A/B Tests along with their results. Koray regularly attends webinars, conferences, and SEO-related events. He focuses on Data Science, Machine Learning, Web Development, Entity-based Contextual Search, Semantic Content Network Creation, and Marketing, Branding, and Reputation Management.
Koray Tugberk launched the Topical Authority Course and Public and Private Holistic SEO Communities to innovate search engine optimization by democratizing advanced search engine understanding.

Hristina Mangelova
Head of SEO & Content Marketing at Growth Skills
Tina is an SEO specialist with a demonstrated history of driving organic growth as both an in-house manager and an external consultant in the fast-past New York City tech world. Her curiosity to explore the effects of digital technologies on human behaviour, global cultures & emerging trends is fuelled by her background in anthropology and computer science.
She is currently the head of SEO and content marketing at Growth Skills, an American fully-remote growth marketing agency. Tina approaches SEO as an iterative process of search experience optimization for both human users and robot crawlers. A problem solver by nature, she believes that there's no obstacle that effective communication and thorough research cannot overcome.
Some of the brands she’s worked with include: Western Union, Prosper Marketplace, Bluevine, Dstillery, Mohegan Sun, Resorts World, Beautyblender, Marzetti, Girl Scouts of the US, Zeel, Leukaemia & Lymphoma Society, Kaiser Permanente.
Over the past two years, Tina and her team at Growth Skills worked on launching 3 of their own independent brands — FlavorFix, the first cannabis, alcohol, and CBD media publisher, Urban Income, a minorities-oriented financial literacy platform, and SpreadLove, a registered non-profit fighting online hate.

Peter Nikolow
CEO at Mobilio
Petar Nikolov is a developer with over 21 years of experience. He founded his own company 12 years ago. For 10 years, Mobilio has been dealing only with mobile development and desktop applications, mainly for Apple platforms. He is a supporter of the Mobile First ideology and believes that we will be amazed at the new achievements on the mobile front.

Olesia Korobka
CEO & Head of SEO at Fajela
Olesia Korobka is an SEO entrepreneur with a background in media advertising. She highly prefers actionable and practical stuff that will result in more leads, sales or other measurable results for the business. Adores technical SEO and testing everything.

Craig Campbell
SEO Trainer & Consultant at Craig Campbell Company
Digital Marketing Expert, business owner & author, based in Glasgow with 18 years experience in SEO.
Regular Speaker at the top worldwide top conferences.
Craig is one of the most knowledgeable SEOs in the business.
Craig has helped people out upon numerous (complex) projects. He knows his market, helping people understand Digital from any experience level.

Maria Georgieva
SEO Manager at Payhawk
With over ten years in digital marketing and seven years specializing in SEO, Maria has proven her expertise by managing the optimization strategy of 30 plus B2B websites and over 10 website migrations. Currently, she leads the SEO initiatives at Payhawk, Bulgaria's first unicorn company. Her previous experience includes leading an SEO team at Progress Software. In both her past and present roles, she has emphasized the importance of optimizing for people, believing that a truly good website is designed with its users in mind. Before her career in digital marketing, her experience included business journalism and project management.

Natalia Witczyk
Freelance SEO consultant

Natalia Witczyk
Freelance SEO consultantNatalia Witczyk is a freelance SEO consultant. She specialises in Technical and International SEO, working on SEO strategies for some of the biggest international websites in Google, Yandex and Baidu. Originally from Poland, her experience comes from the agency side, with vast experience first in UK, and for the last 7 years in Barcelona. Natalia is an active member of Mujeres en SEO (Women in SEO community) and industry awards judge.

Dido Grigorov
Head of Content Department at Serpact
Dido Grigorov is an SEO specialist with almost 20 years of professional experience. He is the Head of SEO of Serpact. His SEO career began in America and England, followed by projects in Germany, Switzerland, Austria, France, Italy and many more.
His main focus and interest are Text retrieval, Machine learning, Artificial intelligence, Google Patents, Content marketing strategies, Technical SEO, Data structure and Algorithms, Python, Golang and C++ programming.
Begum Kaya
Founder & SEO Consultant at BK Solutions

Begum Kaya
Founder & SEO Consultant at BK SolutionsBegum is the founder and SEO Consultant at BK Solutions, as well as the moderator of the Opinionated SEO Opinions Series with The Gray Dot Co. She began her career at an agency in Istanbul, specializing in technical SEO for B2B and e-commerce businesses. Since then, she has expanded her expertise to the global stage, effectively delivering digital solutions and consultancy to established companies worldwide.
A firm believer in remote working and equal rights for women in the SEO industry, Begum had the privilege of sharing her experiences on the Brighton SEO stage in April 2022.
Meet also The special guest of SERP Conf. 2023

Patrycja Sass-Staniszewska
President of the Chamber of Digital Economy in Poland
Patrycja Sass-Staniszewska is the President of the Chamber of Digital Economy in Poland, formerly a member of the Board of e-Chamber. e-Chamber’s mission is to develop the digital industry in Poland through cooperation, know-how exchange, legislative actions and representation of common interests in the national and international area. Patrycja Sass-Staniszewska is the Member of the Coalition for Cashless Trading and Micropayments, which was established in 2007 on the initiative of The Polish Bank Association. The Member of the Board of Directors Ecommerce Europe. Patrycja is involved in e-Chamber’s actions from its very beginning. As the President - Patrycja Sass-Staniszewska is responsible for the strategic development of the e-Chamber in the field of digital transformation, finance digitalisation and e-commerce. With the digital industry, she is connected for almost 20 years. Previously, Patrycja Sass-Staniszewska worked for IAB Poland, where she created an online marketing organization and for Eniro Poland (Panorama Film) as a Press Secretary. She graduated from Warsaw University. Privately, she is a happy wife and mother of wonderful Lena.
Meet also The hosts of SERP Conf. 2023

Nikola Minkov
Founder and CEO at Serpact
Nikola Minkov is a founder and CEO of Serpact and President of a Rotary Club Svilengrad. 8 years ago he started with Search Engine Optimization (SEO), and 5 years ago he founded Serpact, which at this point is the only Bulgarian company:
- Europeаn Search Awards Winner
- Global Search Awards Winner
- Clutch Awards
- Vega Awards Winner
Serpact is the only certified SEO agency in the world by Perficient Digital
And the only Bulgarian SEO agency to present a Google official event
His strength lays in building content marketing strategies, writing technical tasks and descriptions, technical SEO, outlining and crafting strategies for specific organic traffic markets

Larisa Ivanova
Project Owner of SERP Conf.
Larisa Ivanova is Project owner of SERP Acad., SERP Conf. & Digital News.
In 2017 she started her development in marketing, and since 2019 she has been part of the Serpact team.
She is the winner of the Digital Stars 2020 Award for "Best Young Marketing Expert in Bulgaria", in the category "Video Marketing".
Outside of managing the projects she works with, her superpower is the VIdeo SEO.

Borislav Arapchev
SEO Strategist
Borislav Arapchev has been working in the field of internet marketing for over 15 years.
Over the years, he and his team have developed and promoted many successful projects for clients in Canada, USA, England, France, Bulgaria, Germany, Singapore, Norway, Sweden and other countries. Borislav's strengths are not only the basic principles of SEO and online marketing, but also new and more non-standard ideas and techniques for business success and growth.
The guiding principle in his strategies are quality, trust and transparency, as permanent advantages for a business.
He has won several IT awards, including Forbes Bulgaria 2013 for SEO Agency of the Year.
He has a certificate "Advanced SEO and social media" from eAcademy and Rand Fishkin (Moz).

Donika Miteva
Marketing Expert at Serpact, SERP Acad. & SERP Conf.
Donika started her career in the world of digital marketing in 2020 as a web admin. She manages to develop herself as a web marketing specialist and has experience in On-page SEO, creating website architecture, writing website structural assignments and manual website QA. She is currently completing her bachelor's degree in "Public Relations".
Donika joined Serpact's marketing team at the end of 2022.
As a child, Donika dreamed of becoming a ballerina and an artist. She can boast that she has fulfilled these two dreams and turned them into her hobbies.
Are you interested in SERP Conf. 2023?
Join the guests at the event!