Ulrika Viberg

Founder and owner of Unikorn

Ulrika Viberg is the founder and owner of Unikorn! Ulrika Viberg has a solid background in all things web considered, with deep knowledge in Technical SEO, Web Projects, and Digital Strategies!

Ulrika has worked in the search business since 2007, with both organic and paid search, in-house and as a consultant. Before starting her own agency, she worked with a few of the largest companies in the world, such as eBay, Rocket Internet, eDreams, and Omnicom Media Group. Ulrika started Unikorn in 2016 in order to be a full-time consultant at eBay Classifieds Global Growth Team. In 2018, Ulrika decided to take on multiple clients and converted Unikorn to an agency.

13:25 - 14:45

SERP Light Conf. 20th October

Third Panel: Google Updates and penalties


  • Latest Google Updates,
  • E-A-T & YMYL correlation to Google updates,
  • Manual and Algorithm penalties,
  • What to expect of the next updates