Lily Grozeva

Lily has a long career in developing and leading SEO and Organic Growth teams for technology and fintech companies. Her expertise is in increasing the organic visibility of B2B technology scaleups through content production, technical SEO support and world class reporting. And her approach is based on defining, translating and aligning all SEO efforts to client business goals.She believes everyone in a technology company is influencing its SEO performance so she can have the most impact through education and enablement. She also believes in sustainable organic results and long term client relationships.In Verto Digital Lily aims to support agency clients by building and applying processes based on the core principles of great SEO in all stages of unpaid growth. From brand awareness to post-purchase organic visibility, and from new product launch to new company acquisition.Her spare time somehow always involves great food, lots of laughter, walking and exciting company.