{"id":26616,"date":"2024-07-02T14:30:56","date_gmt":"2024-07-02T11:30:56","guid":{"rendered":"https:\/\/www.serpconf.com\/sofia\/?page_id=26616"},"modified":"2026-01-19T09:50:24","modified_gmt":"2026-01-19T06:50:24","slug":"programa","status":"publish","type":"page","link":"https:\/\/serpconf.com\/sofia\/bg\/programa\/","title":{"rendered":"\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430"},"content":{"rendered":"<style>.kb-row-layout-id26616_0f85b2-11 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id26616_0f85b2-11 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id26616_0f85b2-11 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1400px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id26616_0f85b2-11{background-image:url('https:\/\/www.serpconf.com\/sofia\/wp-content\/uploads\/2024\/02\/Buy_ticket_page-02.png');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id26616_0f85b2-11 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id26616_0f85b2-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id26616_0f85b2-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id26616_0f85b2-11 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column26616_9bd773-0b > .kt-inside-inner-col,.kadence-column26616_9bd773-0b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column26616_9bd773-0b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column26616_9bd773-0b > .kt-inside-inner-col{flex-direction:column;}.kadence-column26616_9bd773-0b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column26616_9bd773-0b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column26616_9bd773-0b{position:relative;}@media all and (max-width: 1024px){.kadence-column26616_9bd773-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column26616_9bd773-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column26616_9bd773-0b\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"wp-block-heading has-text-align-center has-theme-palette-9-color has-text-color has-link-color wp-elements-27dfe388e2a1dd8e2f1c69894d56fef4\">\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0437\u0430 SERP Conf. Sofia 2026<\/h1>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-theme-palette-9-color has-text-color has-link-color wp-elements-bac3c53ea14a50c953b69894fa813b17\" style=\"font-style:normal;font-weight:400;line-height:1\">25 \u043c\u0430\u0440\u0442 2026 | \u0418\u043d\u0442\u0435\u0440 \u0415\u043a\u0441\u043f\u043e \u0426\u0435\u043d\u0442\u044a\u0440<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><style>.kb-row-layout-id26616_b38e51-65 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id26616_b38e51-65 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id26616_b38e51-65 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id26616_b38e51-65 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id26616_b38e51-65 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id26616_b38e51-65 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id26616_b38e51-65 alignnone design2 wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column26616_a25169-08 > .kt-inside-inner-col,.kadence-column26616_a25169-08 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column26616_a25169-08 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column26616_a25169-08 > .kt-inside-inner-col{flex-direction:column;}.kadence-column26616_a25169-08 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column26616_a25169-08 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column26616_a25169-08{position:relative;}@media all and (max-width: 1024px){.kadence-column26616_a25169-08 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column26616_a25169-08 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column26616_a25169-08\"><div class=\"kt-inside-inner-col\"><div class=\"row\"><div class=\"col-lg-12\"><div class=\"tab-content schedule-tabs\"><div role=\"tabpanel\" class=\"test tab-pane active\" id=\"date1\" ><div class=\"schedule-listing multi-schedule-list shed_id-26627 hasnodescr redesign spkrs0\"><div class=\"schedule-slot-time\"><span>08:30 - 09:30<\/span><\/div><div class=\"schedule-slot-info\"><div class=\"schedule-slot-info-content\"><div class=\"schedule-slot-time-span\">08:30 - 09:30<\/div><h3 class=\"schedule-slot-title\">\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f (1 \u0447\u0430\u0441)<\/h3><div class=\"shedbl hasnodescr\"><div class=\"single-speaker\"><\/div><\/div><\/div><\/div><\/div><div class=\"schedule-listing multi-schedule-list shed_id-26627 hasnodescr redesign spkrs0\"><div class=\"schedule-slot-time\"><span>09:30 - 10:00<\/span><\/div><div class=\"schedule-slot-info\"><div class=\"schedule-slot-info-content\"><div class=\"schedule-slot-time-span\">09:30 - 10:00<\/div><h3 class=\"schedule-slot-title\">\u041e\u0442\u043a\u0440\u0438\u0432\u0430\u043d\u0435 (30 \u043c\u0438\u043d\u0443\u0442\u0438)<\/h3><div class=\"shedbl hasnodescr\"><div class=\"single-speaker\"><\/div><\/div><\/div><\/div><\/div><div class=\"schedule-listing multi-schedule-list shed_id-26627 hasdescr redesign spkrs4\"><div class=\"schedule-slot-time\"><span>10:00 - 11:30<\/span><\/div><div class=\"schedule-slot-info\"><div class=\"schedule-slot-info-content\"><div class=\"schedule-slot-time-span\">10:00 - 11:30<\/div><h3 class=\"schedule-slot-title\">SEO in the Age of AI (1 \u0447\u0430\u0441 &amp; 30 \u043c\u0438\u043d\u0443\u0442\u0438)<\/h3><div class=\"shedbl hasdescr\"><div class=\"multi-speaker\"><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/mark\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-1\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2026\/02\/mark-1.png\" title=\"Mark Williams-Cook\" alt=\"Mark Williams-Cook\"><\/a><p class=\"schedule-speaker speaker-1\"><span class=\"schedule-speaker-name\">Mark Williams-Cook<\/span><span class=\"schedule-speaker-title\">(Director \u043d\u0430 Candour \/ Founder \u043d\u0430 AlsoAsked)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/bengu-dincer\/\"><img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-2\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2025\/11\/bengu.png\" title=\"Bengu Sarica Dincer\" alt=\"Bengu Sarica Dincer\"> <\/a><p class=\"schedule-speaker speaker-2\"><span class=\"schedule-speaker-name\">Bengu Sarica Dincer<\/span><span class=\"schedule-speaker-title\">(SEO Manager \u0432 Designmodo)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/evelina\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-3\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2026\/01\/evelina.png\" title=\"\u0415\u0432\u0435\u043b\u0438\u043d\u0430 \u041c\u0438\u043b\u0435\u043d\u043e\u0432\u0430\" alt=\"\u0415\u0432\u0435\u043b\u0438\u043d\u0430 \u041c\u0438\u043b\u0435\u043d\u043e\u0432\u0430\"> <\/a><p class=\"schedule-speaker speaker-3\"><span class=\"schedule-speaker-name\">\u0415\u0432\u0435\u043b\u0438\u043d\u0430 \u041c\u0438\u043b\u0435\u043d\u043e\u0432\u0430<\/span><span class=\"schedule-speaker-title\">(SEO specialist \u0432 Hostinger)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/veselina-encheva-2\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-4\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2026\/02\/veselina-2.png\" title=\"\u0412\u0435\u0441\u0435\u043b\u0438\u043d\u0430 \u0415\u043d\u0447\u0435\u0432\u0430\" alt=\"\u0412\u0435\u0441\u0435\u043b\u0438\u043d\u0430 \u0415\u043d\u0447\u0435\u0432\u0430\"> <\/a><p class=\"schedule-speaker speaker-4\"><span class=\"schedule-speaker-name\">\u0412\u0435\u0441\u0435\u043b\u0438\u043d\u0430 \u0415\u043d\u0447\u0435\u0432\u0430<\/span><span class=\"schedule-speaker-title\">(COO & Performance Director \u0432 CreateX)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/e-yordanov\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-5\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2025\/03\/evgeni-yordanov.png\" title=\"\u0415\u0432\u0433\u0435\u043d\u0438 \u0419\u043e\u0440\u0434\u0430\u043d\u043e\u0432\" alt=\"\u0415\u0432\u0433\u0435\u043d\u0438 \u0419\u043e\u0440\u0434\u0430\u043d\u043e\u0432\"> <\/a><p class=\"schedule-speaker speaker-5\"><span class=\"schedule-speaker-name\">\u0415\u0432\u0433\u0435\u043d\u0438 \u0419\u043e\u0440\u0434\u0430\u043d\u043e\u0432<\/span><span class=\"schedule-speaker-title\">(CEO \u043d\u0430 Trackian)<\/span><\/p><\/div><\/div><div class=\"schedule_note\"><p><strong>10:00: \u041b\u0435\u043a\u0442\u043e\u0440 1 - Mark Williams-Cook<\/strong><\/p>\r\n<p>\u0422\u0435\u043c\u0430 1: Do !think like a robot: SEO decision making for humans<\/p>\r\n<br>\r\n<p><strong>10:30: \u041b\u0435\u043a\u0442\u043e\u0440 2 - Bengu Sarica Dincer<\/strong><\/p>\r\n<p>\u0422\u0435\u043c\u0430 2: From Rankings to Recognition: When AI Changes What \u201cBeing Found\u201d Means<\/p>\r\n<br>\r\n<p><strong>11:00: \u0414\u0438\u0441\u043a\u0443\u0441\u0438\u043e\u043d\u043d\u0430 \u0447\u0430\u0441\u0442 <\/strong><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"schedule-listing multi-schedule-list shed_id-26627 hasnodescr redesign spkrs0\"><div class=\"schedule-slot-time\"><span>11:30 - 11:50<\/span><\/div><div class=\"schedule-slot-info\"><div class=\"schedule-slot-info-content\"><div class=\"schedule-slot-time-span\">11:30 - 11:50<\/div><h3 class=\"schedule-slot-title\">\u041a\u0430\u0444\u0435 \u043f\u0430\u0443\u0437\u0430 (20 \u043c\u0438\u043d\u0443\u0442\u0438)<\/h3><div class=\"shedbl hasnodescr\"><div class=\"single-speaker\"><div class=\"speaker-content\"><p class=\"schedule-speaker speaker-0\"><\/p><\/div><\/div><div class=\"schedule_note\"><\/div><\/div><\/div><\/div><\/div><div class=\"schedule-listing multi-schedule-list shed_id-26627 hasdescr redesign spkrs4\"><div class=\"schedule-slot-time\"><span>11:50 - 13:20<\/span><\/div><div class=\"schedule-slot-info\"><div class=\"schedule-slot-info-content\"><div class=\"schedule-slot-time-span\">11:50 - 13:20<\/div><h3 class=\"schedule-slot-title\">Ecommerce Marketing &amp; AI (1 \u0447\u0430\u0441 &amp; 30 \u043c\u0438\u043d\u0443\u0442\u0438)<\/h3><div class=\"shedbl hasdescr\"><div class=\"multi-speaker\"><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/zlatan\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-1\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2024\/02\/zlatan-ivanov.png\" title=\"\u0417\u043b\u0430\u0442\u0430\u043d \u0418\u0432\u0430\u043d\u043e\u0432\" alt=\"\u0417\u043b\u0430\u0442\u0430\u043d \u0418\u0432\u0430\u043d\u043e\u0432\"><\/a><p class=\"schedule-speaker speaker-1\"><span class=\"schedule-speaker-name\">\u0417\u043b\u0430\u0442\u0430\u043d \u0418\u0432\u0430\u043d\u043e\u0432<\/span><span class=\"schedule-speaker-title\">(Co-founder \u043d\u0430 Trackian \u0438 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b \u043d\u0430 The Data Arsenal)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/janeta-dodeva-2\/\"><img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-2\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2026\/03\/janeta-1.png\" title=\"\u0416\u0430\u043d\u0435\u0442\u0430 \u0414\u043e\u0434\u0435\u0432\u0430\" alt=\"\u0416\u0430\u043d\u0435\u0442\u0430 \u0414\u043e\u0434\u0435\u0432\u0430\"> <\/a><p class=\"schedule-speaker speaker-2\"><span class=\"schedule-speaker-name\">\u0416\u0430\u043d\u0435\u0442\u0430 \u0414\u043e\u0434\u0435\u0432\u0430<\/span><span class=\"schedule-speaker-title\">(\u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u201e\u0414\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438, \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u201c \u0432 iBank)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/vihren-bisset\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-3\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2026\/01\/vihren.png\" title=\"\u0412\u0438\u0445\u0440\u0435\u043d \u0411\u0438\u0441\u0435\u0442\" alt=\"\u0412\u0438\u0445\u0440\u0435\u043d \u0411\u0438\u0441\u0435\u0442\"> <\/a><p class=\"schedule-speaker speaker-3\"><span class=\"schedule-speaker-name\">\u0412\u0438\u0445\u0440\u0435\u043d \u0411\u0438\u0441\u0435\u0442<\/span><span class=\"schedule-speaker-title\">(Chief Commercial Officer & Board Member)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/v-naydenov\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-4\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2026\/01\/velin-1-1.png\" title=\"\u0412\u0435\u043b\u0438\u043d \u041d\u0430\u0439\u0434\u0435\u043d\u043e\u0432\" alt=\"\u0412\u0435\u043b\u0438\u043d \u041d\u0430\u0439\u0434\u0435\u043d\u043e\u0432\"> <\/a><p class=\"schedule-speaker speaker-4\"><span class=\"schedule-speaker-name\">\u0412\u0435\u043b\u0438\u043d \u041d\u0430\u0439\u0434\u0435\u043d\u043e\u0432<\/span><span class=\"schedule-speaker-title\">(SEO Team Lead \u0432 Serpact)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/zhanet-naydenova\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-5\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2026\/03\/janet.png\" title=\"\u0416\u0430\u043d\u0435\u0442 \u041d\u0430\u0439\u0434\u0435\u043d\u043e\u0432\u0430\" alt=\"\u0416\u0430\u043d\u0435\u0442 \u041d\u0430\u0439\u0434\u0435\u043d\u043e\u0432\u0430\"> <\/a><p class=\"schedule-speaker speaker-5\"><span class=\"schedule-speaker-name\">\u0416\u0430\u043d\u0435\u0442 \u041d\u0430\u0439\u0434\u0435\u043d\u043e\u0432\u0430<\/span><span class=\"schedule-speaker-title\">(Co-founder & Executive Director \u043d\u0430 BEA)<\/span><\/p><\/div><\/div><div class=\"schedule_note\"><p><strong>11:50: \u041b\u0435\u043a\u0442\u043e\u0440 1 - \u0417\u043b\u0430\u0442\u0430\u043d \u0418\u0432\u0430\u043d\u043e\u0432<\/strong><\/p>\r\n<p>\u0422\u0435\u043c\u0430 1: Deploy Your Data Arsenal - AI Agents in Analytics<\/p>\r\n<br>\r\n<p><strong>12:20: \u041b\u0435\u043a\u0442\u043e\u0440 2 - \u0416\u0430\u043d\u0435\u0442\u0430 \u0414\u043e\u0434\u0435\u0432\u0430<\/strong><\/p>\r\n<p>\u0422\u0435\u043c\u0430 2: Digital payments as a growth engine in the age of AI and E-commerce<\/p>\r\n<br>\r\n<p><strong>12:35: \u041b\u0435\u043a\u0442\u043e\u0440 3 - \u0412\u0438\u0445\u0440\u0435\u043d \u0411\u0438\u0441\u0435\u0442<\/strong><\/p>\r\n<p>\u0422\u0435\u043c\u0430 3: Logistics checkout: The hidden driver of conversion rate.<\/p>\r\n<br>\r\n<p><strong>12:50: \u0414\u0438\u0441\u043a\u0443\u0441\u0438\u043e\u043d\u043d\u0430 \u0447\u0430\u0441\u0442 <\/strong><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"schedule-listing multi-schedule-list shed_id-26627 hasnodescr redesign spkrs0\"><div class=\"schedule-slot-time\"><span>13:20 - 14:20<\/span><\/div><div class=\"schedule-slot-info\"><div class=\"schedule-slot-info-content\"><div class=\"schedule-slot-time-span\">13:20 - 14:20<\/div><h3 class=\"schedule-slot-title\">\u041e\u0431\u0435\u0434\u043d\u0430 \u043f\u043e\u0447\u0438\u0432\u043a\u0430 (1 \u0447\u0430\u0441)<\/h3><div class=\"shedbl hasnodescr\"><div class=\"single-speaker\"><div class=\"speaker-content\"><p class=\"schedule-speaker speaker-0\"><\/p><\/div><\/div><div class=\"schedule_note\"><\/div><\/div><\/div><\/div><\/div><div class=\"schedule-listing multi-schedule-list shed_id-26627 hasdescr redesign spkrs3\"><div class=\"schedule-slot-time\"><span>14:20 - 15:50<\/span><\/div><div class=\"schedule-slot-info\"><div class=\"schedule-slot-info-content\"><div class=\"schedule-slot-time-span\">14:20 - 15:50<\/div><h3 class=\"schedule-slot-title\">Google Ads &amp; AI Automation (1 \u0447\u0430\u0441 &amp; 30 \u043c\u0438\u043d\u0443\u0442\u0438)<\/h3><div class=\"shedbl hasdescr\"><div class=\"multi-speaker\"><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/stefka-georgieva\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-1\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2025\/11\/stefka-2025.png\" title=\"\u0421\u0442\u0435\u0444\u043a\u0430 \u0413\u0435\u043e\u0440\u0433\u0438\u0435\u0432\u0430\" alt=\"\u0421\u0442\u0435\u0444\u043a\u0430 \u0413\u0435\u043e\u0440\u0433\u0438\u0435\u0432\u0430\"><\/a><p class=\"schedule-speaker speaker-1\"><span class=\"schedule-speaker-name\">\u0421\u0442\u0435\u0444\u043a\u0430 \u0413\u0435\u043e\u0440\u0433\u0438\u0435\u0432\u0430<\/span><span class=\"schedule-speaker-title\">(Founder & CEO \u043d\u0430 ADvantage)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/luiza-de-lange-2\/\"><img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-2\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2026\/02\/luiza.png\" title=\"Luiza de Lange\" alt=\"Luiza de Lange\"> <\/a><p class=\"schedule-speaker speaker-2\"><span class=\"schedule-speaker-name\">Luiza de Lange<\/span><span class=\"schedule-speaker-title\">(CRO Enthusiast)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/zacharias-xiroudakis-2\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-3\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2026\/02\/zacharias-1.png\" title=\"Zacharias Xiroudakis\" alt=\"Zacharias Xiroudakis\"> <\/a><p class=\"schedule-speaker speaker-3\"><span class=\"schedule-speaker-name\">Zacharias Xiroudakis<\/span><span class=\"schedule-speaker-title\">(\u0423\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u0449 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043d\u0430 Minuttia)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/dimitar\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-4\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2024\/04\/dimitar.png\" title=\"\u0414\u0438\u043c\u0438\u0442\u044a\u0440 \u0414\u0438\u043c\u0438\u0442\u0440\u043e\u0432\" alt=\"\u0414\u0438\u043c\u0438\u0442\u044a\u0440 \u0414\u0438\u043c\u0438\u0442\u0440\u043e\u0432\"> <\/a><p class=\"schedule-speaker speaker-4\"><span class=\"schedule-speaker-name\">\u0414\u0438\u043c\u0438\u0442\u044a\u0440 \u0414\u0438\u043c\u0438\u0442\u0440\u043e\u0432<\/span><span class=\"schedule-speaker-title\">(Founder \u0438 CEO \u043d\u0430 Inbound.BG)<\/span><\/p><\/div><\/div><div class=\"schedule_note\"><p><strong>14:20: \u041b\u0435\u043a\u0442\u043e\u0440 1 - \u0421\u0442\u0435\u0444\u043a\u0430 \u0413\u0435\u043e\u0440\u0433\u0438\u0435\u0432\u0430<\/strong><\/p>\r\n<p>\u0422\u0435\u043c\u0430 1: AI in Google Ads - Opportunities and Threats<\/p>\r\n<br>\r\n<p><strong>14:50: \u041b\u0435\u043a\u0442\u043e\u0440 2 - Luiza de Lange<\/strong><\/p>\r\n<p>\u0422\u0435\u043c\u0430 2: AI Automation Is Changing How People Buy: How to Prepare Your Website for Agentic Commerce<\/p>\r\n<br>\r\n<p><strong>15:20: \u0414\u0438\u0441\u043a\u0443\u0441\u0438\u043e\u043d\u043d\u0430 \u0447\u0430\u0441\u0442 <\/strong><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"schedule-listing multi-schedule-list shed_id-26627 hasnodescr redesign spkrs0\"><div class=\"schedule-slot-time\"><span>15:50 - 16:10<\/span><\/div><div class=\"schedule-slot-info\"><div class=\"schedule-slot-info-content\"><div class=\"schedule-slot-time-span\">15:50 - 16:10<\/div><h3 class=\"schedule-slot-title\">\u041a\u0430\u0444\u0435 \u043f\u0430\u0443\u0437\u0430 (20 \u043c\u0438\u043d\u0443\u0442\u0438)<\/h3><div class=\"shedbl hasnodescr\"><div class=\"single-speaker\"><div class=\"speaker-content\"><p class=\"schedule-speaker speaker-0\"><\/p><\/div><\/div><div class=\"schedule_note\"><\/div><\/div><\/div><\/div><\/div><div class=\"schedule-listing multi-schedule-list shed_id-26627 hasdescr redesign spkrs3\"><div class=\"schedule-slot-time\"><span>16:10 - 17:40<\/span><\/div><div class=\"schedule-slot-info\"><div class=\"schedule-slot-info-content\"><div class=\"schedule-slot-time-span\">16:10 - 17:40<\/div><h3 class=\"schedule-slot-title\">The Future of AI, SEO &amp; Marketing (1 \u0447\u0430\u0441 &amp; 30 \u043c\u0438\u043d\u0443\u0442\u0438)<\/h3><div class=\"shedbl hasdescr\"><div class=\"multi-speaker\"><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/k-karakehayov\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-1\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2025\/01\/kalin.png\" title=\"\u041a\u0430\u043b\u0438\u043d \u041a\u0430\u0440\u0430\u043a\u0435\u0445\u0430\u0439\u043e\u0432\" alt=\"\u041a\u0430\u043b\u0438\u043d \u041a\u0430\u0440\u0430\u043a\u0435\u0445\u0430\u0439\u043e\u0432\"><\/a><p class=\"schedule-speaker speaker-1\"><span class=\"schedule-speaker-name\">\u041a\u0430\u043b\u0438\u043d \u041a\u0430\u0440\u0430\u043a\u0435\u0445\u0430\u0439\u043e\u0432<\/span><span class=\"schedule-speaker-title\">(\u041e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b \u043d\u0430 Seo.Domains \u0438 Edoms.com)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/alexandra-tanasa-2\/\"><img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-2\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2026\/02\/alexandra-2.png\" title=\"Alexandra Tanas\u0103\" alt=\"Alexandra Tanas\u0103\"> <\/a><p class=\"schedule-speaker speaker-2\"><span class=\"schedule-speaker-name\">Alexandra Tanas\u0103<\/span><span class=\"schedule-speaker-title\">(Head of Content Marketing \u0432\u044a\u0432 Vertify)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/martinmilanov\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-3\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2024\/02\/martin-2.png\" title=\"\u041c\u0430\u0440\u0442\u0438\u043d \u041c\u0438\u043b\u0430\u043d\u043e\u0432\" alt=\"\u041c\u0430\u0440\u0442\u0438\u043d \u041c\u0438\u043b\u0430\u043d\u043e\u0432\"> <\/a><p class=\"schedule-speaker speaker-3\"><span class=\"schedule-speaker-name\">\u041c\u0430\u0440\u0442\u0438\u043d \u041c\u0438\u043b\u0430\u043d\u043e\u0432<\/span><span class=\"schedule-speaker-title\">(Head of Organic Growth \u0432 myPOS)<\/span><\/p><\/div><div class=\"speaker-content\"><a target=\"_blank\" href=\"https:\/\/serpconf.com\/sofia\/bg\/speakers\/e-yordanov\/\"> <img decoding=\"async\" class=\"schedule-slot-speakers speaker-img-4\" src=\"https:\/\/serpconf.com\/sofia\/wp-content\/uploads\/2025\/03\/evgeni-yordanov.png\" title=\"\u0415\u0432\u0433\u0435\u043d\u0438 \u0419\u043e\u0440\u0434\u0430\u043d\u043e\u0432\" alt=\"\u0415\u0432\u0433\u0435\u043d\u0438 \u0419\u043e\u0440\u0434\u0430\u043d\u043e\u0432\"> <\/a><p class=\"schedule-speaker speaker-4\"><span class=\"schedule-speaker-name\">\u0415\u0432\u0433\u0435\u043d\u0438 \u0419\u043e\u0440\u0434\u0430\u043d\u043e\u0432<\/span><span class=\"schedule-speaker-title\">(CEO \u043d\u0430 Trackian)<\/span><\/p><\/div><\/div><div class=\"schedule_note\"><p><strong>16:10: \u041b\u0435\u043a\u0442\u043e\u0440 1 - \r\n\u041a\u0430\u043b\u0438\u043d \u041a\u0430\u0440\u0430\u043a\u0435\u0445\u0430\u0439\u043e\u0432<\/strong><\/p>\r\n<p>\u0422\u0435\u043c\u0430 1: SEO with a Stone Age Brain<\/p>\r\n<br>\r\n<p><strong>16:40: \u041b\u0435\u043a\u0442\u043e\u0440 2 - Alexandra Tanas\u0103<\/strong><\/p>\r\n<p>\u0422\u0435\u043c\u0430 2: All Roads Lead to Search: Why Team Disconnect Hurts Brand Visibility<\/p>\r\n<br>\r\n<p><strong>17:10: \u0414\u0438\u0441\u043a\u0443\u0441\u0438\u043e\u043d\u043d\u0430 \u0447\u0430\u0441\u0442 <\/strong><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"schedule-listing multi-schedule-list shed_id-26627 hasnodescr redesign spkrs0\"><div class=\"schedule-slot-time\"><span>17:40 - 18:00<\/span><\/div><div class=\"schedule-slot-info\"><div class=\"schedule-slot-info-content\"><div class=\"schedule-slot-time-span\">17:40 - 18:00<\/div><h3 class=\"schedule-slot-title\">\u0417\u0430\u043a\u0440\u0438\u0432\u0430\u043d\u0435 (20 \u043c\u0438\u043d\u0443\u0442\u0438)<\/h3><div class=\"shedbl hasnodescr\"><div class=\"single-speaker\"><div class=\"speaker-content\"><p class=\"schedule-speaker speaker-0\"><\/p><\/div><\/div><div class=\"schedule_note\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0437\u0430 SERP Conf. Sofia 2026 25 \u043c\u0430\u0440\u0442 2026 | \u0418\u043d\u0442\u0435\u0440 \u0415\u043a\u0441\u043f\u043e \u0426\u0435\u043d\u0442\u044a\u0440<\/p>\n","protected":false},"author":314,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 - SERP Conf. Sofia 2026","_seopress_titles_desc":"\u0420\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0430 \u043d\u0430 SERP Conf. 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