- 0
No products in the basket.
Stefani Gospodinova
Semantic SEO Strategist at Serpact
She rediscovered the world of search engines more than 10 years ago, thanks to her travel blog. She started her journey in content creation by writing articles for her blog, which she later began to optimize. She is currently a semantic SEO strategist at Serpact.
She successfully completed the first SEO course at SERP Acad. Qualified in SEO and Inbound Marketing, as well as in Content Marketing and SEO Fundamentals.
Stefani actively participates in projects for multi-million dollar companies in the fields of e-banking, engineering, tourism, IT sector, e-commerce, whose annual traffic exceeds 30 million clicks.
Behind the Scenes – What Stefani Shared Before SERP Conf. Sofia 2025
Is your SEO strategy ready for 2025?
What is the most common SEO myth that needs to be debunked?
SEO has no future, and experts in the field should start thinking about other fields of work. I believe that SEO, just like everything else—social media, marketing, technology and even sports and art—changes over time, but it certainly has a future—it's just going to be different. We need to embrace these changes and not be afraid of them.
If you could only give one SEO tip to beginners, what would it be?
If it must be only one and related to content planning, then I’d have to say: Think like the end user typing their query into the search box. What is their end goal, and what’s the hidden intent behind the word or phrase they enter? What would you want to see in the SERPs if you had entered the same words? Does your content plan satisfy that expectation?
What's the first thing you do when starting a new SEO project?
Naturally, the first thing I do is open the client’s website and see what’s already there, as well as look at competitor websites to better understand the niche. Then, I dive deep into the client’s business, goals, plans and target audience. Truly understanding the product or service is crucial for creating a successful content strategy. After that, I carefully analyze the target groups and their needs, which is directly related to my advice to beginners mentioned above.
Which three SEO tools are essential for your work?
In the context of content strategy creation, the search engine itself is certainly the most important tool for me. It usually answers most of my questions and confirms or rejects my hypotheses. Of course, not a day goes by without me checking Ahrefs and Google Search Console.