Evgeni Yordanov

With nearly two decades of experience in business growth strategies, Evgeni Yordanov is a distinguished leader in the fields of Search Engine Optimization, Data-driven marketing, and eCommerce innovation. A sought-after keynote speaker, he has shared valuable insights at over 30 international conferences, shaping conversations on the future of the web, startups, and digital marketing and helping businesses scale globally and navigate the evolving digital landscape.

A laureate of the European Search Awards, Evgeni is a certified content marketing professional from Northwestern University’s Medill School of Journalism and a Ph.D. candidate specializing in AI-powered SEO as part of his Computer Systems Engineering Master’s degree.

Throughout his career, he has held senior executive roles and board positions driving digital transformation for global brands such as Hilton Hotels, Bayer, Oriflame, BNP Paribas, Jaguar, Efbet, Mr.Bricolage, Foodpanda, John Deere, and has helped thousands more. Beyond corporate leadership, he is a passionate mentor for emerging entrepreneurs, actively supporting the “Az Moga” and “Website of Year” awards, and previously StartUP Foundation, Startup Weekend, and Rockstart Answers.

Evgeni has been a key contributor to successful programs like SERP Acad., DigitalPRO, Sales Club and Telerik Academy in the past, helping shape the next generation of digital-first professionals.

At SERP Conf. Sofia 2025, he will help explore the intersection of SEO and AI, revealing how artificial intelligence is transforming search engine strategies and digital marketing.