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Blagovest Iordanov
Managing Partner at ID Consult
Blagovest has gained his experience from a combination of top agency and client-side businesses and his understanding of expectations from both sides is unrivalled. Integrates and automates whatever you can imagine.
Expert with more than 10 years of experience in Digital Marketing and 20+ years of experience in corporate business development. He has extensive expertise in Data Collection helping many medium and big businesses to collect and understand their data. Focused on providing high-tech solutions for digital marketing in the areas of campaign optimization and automation, measurement and reporting of business results.
Behind the Scenes – What Blagovest Shared Before SERP Conf. Sofia 2025
Understand the business logic before diving into PPC
If you could give one piece of advice for success in digital marketing, what would it be?
Apply critical thinking to accurate and relevant data. Don’t make assumptions!
What is the key trend in digital marketing and SEO that everyone should consider in 2025?
The integration of AI into every aspect of these two fields. Success—both for agencies and clients—will depend on how quickly and effectively they can integrate LLM models into specific business tasks.
Do you believe SEO will ever be fully automated?
If we define "fully automated" as 90%, then yes. The remaining 10% of human intervention will make all the difference. More work will be done by fewer people, and experts with deep knowledge will be even more valuable than they are today.
If someone is just starting out with PPC, what should they focus on first?
Understanding the typical business models of companies that use PPC for visibility and traffic acquisition. This will help in grasping their specific requirements, operational logic, and key performance indicators (KPIs). E-commerce businesses and lead-generation models are a natural starting point.
The next step is understanding the different types of ads supported by various platforms and aligning that knowledge with business objectives.