Agenda for SERP Conf. Sofia 2025
25 March 2025 | Inter Expo Center
Registration (1 hour & 30 minutes)
Opening (30 minutes)
SEO in the Age of AI (1 hour & 30 minutes)
George Chasiotis(Growth Advisor)
Teodor Zahariev(SEO Manager at Studio Kipo)
Evgeni Yordanov(CEO at Trackian)
Yordan Dimitrov(SEO Manager at Reflect Digital)
Georgi Nenov(Founder of The Superhuman Podcast)
10:00: Speaker 1 - George Chasiotis
Topic 1: From Google Search to an Interconnected Search
10:30: Speaker 2 - Teodor Zahariev
Topic 2: Hybrid SEO: Human expertise + AI automation for 10X results
11:00: Q&A Session
Coffee Break (20 minutes)
From Words to Intent: Semantic SEO in Action (1 hour & 30 minutes)
Dan Petrovic(Managing Director of DEJAN Marketing)
Mihai Aperghis(Founder & Head of SEO at Vertify)
Nikoleta Yaneva(Semantic SEO Strategist at Serpact)
Stefani Gospodinova(Semantic SEO Strategist at Serpact)
Georgi Nenov(Founder of The Superhuman Podcast)
11:50: Speaker 1 - Dan Petrovic
Topic 1: Advanced CTR optimisation using fine-tuned transformer models
12:20: Speaker 2 - Mihai Aperghis
Topic 2: Scaling Up SEO Analysis with LLMs
12:50: Q&A Session
Lunch Break (1 hour)
Mastering Google Ads: Outshine Your Competition (1 hour & 30 minutes)
Eugen Predescu(Paid Media Managing Director at DWF)
Blagovest Iordanov(Managing Partner at ID Consult)
Ivelina Ansarova(General Manager at Accella Digital)
Kalina Vasileva(Account Director at Xplora)
Georgi Nenov(Founder of The Superhuman Podcast)
14:20: Speaker 1 - Eugen Predescu
Topic 1: Maximizing Your Google Ads Strategy in 2025: Smart Tactics for Success
14:50: Speaker 2 - Blagovest Iordanov
Topic 2: The 2025 Google Ads Playbook: Winning Strategies for Digital Leaders
15:20: Q&A Session
Coffee Break (20 minutes)
Outlaw Marketing: Breaking Rules, Winning Big (1 hour & 30 minutes)
Kalin Karakehayov(Founder at Seo.Domains and Edoms.com)
Nikola Minkov(Founder and CEO at Serpact, SERP Conf. & SERP Acad.)
Georgi Linkov(CEO & Co-founder at Studio X Digital)
Vasil Toshkov(Founder of Cloxy)
Georgi Nenov(Founder of The Superhuman Podcast)
16:10: Speaker 1 - Kalin Karakehayov
Topic 1: The building blocks of a successful grey hat SEO
16:40: Speaker 2 - Nikola Minkov
Topic 2: AI & E-commerce SEO in 2025: Adapt or Die
17:10: Q&A Session