Agenda for SERP Conf. 2024 Vienna
30th October 2024
Registration (1 hour & 30 minutes)
Opening (30 minutes)
Outlaw SEO (1 hour & 30 minutes)
Mark Williams-Cook(Director at Candour / Founder of AlsoAsked)
Murat Yatağan(Strategic Growth Advisor)
Matthäus Michalik(Co-Founder & Managing Director Claneo)
Krzysztof Marzec(CEO at DevaGroup)
Judith Lewis(Founder of DeCabbit Consultancy)
10:00: Speaker 1 - Mark Williams-Cook
Topic: Improving your SEO with conceptual models (and Google exploits)
10:30: Speaker 2 - Murat Yatağan
Topic: 10x growth of an established brand with gen-AI content scale-up
11:00: Q&A Session
Coffee Break (20 minutes)
AI & SEO (1 hour & 30 minutes)
Bastian Grimm(CEO at Peak Ace AG)
Erika Varangouli(Head of Branded Content at Riverside.fm)
Sarah Presch(Digital Marketing Director at Dragon Metrics)
Norman Nielsen(VP Growth at OMIO)
Judith Lewis(Founder of DeCabbit Consultancy)
11:50: Speaker 1 - Bastian Grimm
Topic: Brave new world: Augmenting Tech SEO using ML & AI
12:20: Speaker 2 - Erika Varangouli
Topic: Fast-tracking growth when you can't scale resources fast enough
12:50: Q&A Session
Lunch Break (1 hour)
Content Marketing & Semantic SEO (1 hour & 30 minutes)
Sara Fernández(International SEO Consultant)
Cyrus Shepard(Founder of Zyppy SEO Consulting)
Dawn Anderson(Managing Director at Bertey)
Olaf Kopp(Co-Founder, Chief Business Development Officer and Head of SEO & Content at Aufgesang GmbH)
Judith Lewis(Founder of DeCabbit Consultancy)
14:20: Speaker 1 - Sara Fernández
Topic: Web Accessibility: Optimizing for Inclusivity and SEO
14:50: Speaker 2 - Cyrus Shepard
Topic: What Exactly is Helpful Content, Google? (or, WTF is Helpful Content, Google :))
15:20: Q&A Session
Coffee Break (20 minutes)
E-commerce SEO (1 hour & 30 minutes)
Gerry White(VP of Growth at Mirador Local)
Aleyda Solis(International SEO Consultant & Founder of Orainti)
Lyubomir Popov(Co-founder of Trackian / Founder at SEM BG Ltd.)
Judith Lewis(Founder of DeCabbit Consultancy)
16:10 - Speaker 1: Gerry White
Topic: VR is rapidly entering every home, is this a huge marketing opportunity?
16:40 - Speaker 2: Aleyda Solis
Topic: Winning at Ecommerce SEO Now
17:10: Q&A Session
Future of SEO (50 minutes)
Aleyda Solis(International SEO Consultant & Founder of Orainti)
Michael King(Founder & CEO at iPullRank)
Mark Williams-Cook(Director at Candour / Founder of AlsoAsked)
Fernando Angulo(Senior Market Research and International Speaker at Semrush)
Judith Lewis(Founder of DeCabbit Consultancy)
17:40: Q&A Session
Networking & Cocktail (2 hour & 30 minutes)
29th October / Master Classes Day
Master Class #1 (4 hours)
Lunch Break (1 hour)
Master Class #2 (4 hours)
VIP Speakers Dinner
30th October / Conference Day
Registration (1 hour & 30 minutes)
Opening (30 minutes)
Outlaw SEO (1 hour & 30 minutes)
Mark Williams-Cook(Director at Candour / Founder of AlsoAsked)
Murat Yatağan(Strategic Growth Advisor)
Matthäus Michalik(Co-Founder & Managing Director Claneo)
Krzysztof Marzec(CEO at DevaGroup)
Judith Lewis(Founder of DeCabbit Consultancy)
10:00: Speaker 1 - Mark Williams-Cook
Topic: Improving your SEO with conceptual models (and Google exploits)
10:30: Speaker 2 - Murat Yatağan
Topic: 10x growth of an established brand with gen-AI content scale-up
11:00: Q&A Session
Coffee Break (20 minutes)
AI & SEO (1 hour & 30 minutes)
Bastian Grimm(CEO at Peak Ace AG)
Erika Varangouli(Head of Branded Content at Riverside.fm)
Sarah Presch(Digital Marketing Director at Dragon Metrics)
Norman Nielsen(VP Growth at OMIO)
Judith Lewis(Founder of DeCabbit Consultancy)
11:50: Speaker 1 - Bastian Grimm
Topic: Brave new world: Augmenting Tech SEO using ML & AI
12:20: Speaker 2 - Erika Varangouli
Topic: Fast-tracking growth when you can't scale resources fast enough
12:50: Q&A Session
Lunch Break (1 hour)
Content Marketing & Semantic SEO (1 hour & 30 minutes)
Sara Fernández(International SEO Consultant)
Cyrus Shepard(Founder of Zyppy SEO Consulting)
Dawn Anderson(Managing Director at Bertey)
Olaf Kopp(Co-Founder, Chief Business Development Officer and Head of SEO & Content at Aufgesang GmbH)
Judith Lewis(Founder of DeCabbit Consultancy)
14:20: Speaker 1 - Sara Fernández
Topic: Web Accessibility: Optimizing for Inclusivity and SEO
14:50: Speaker 2 - Cyrus Shepard
Topic: What Exactly is Helpful Content, Google? (or, WTF is Helpful Content, Google :))
15:20: Q&A Session
Coffee Break (20 minutes)
E-commerce SEO (1 hour & 30 minutes)
Gerry White(VP of Growth at Mirador Local)
Aleyda Solis(International SEO Consultant & Founder of Orainti)
Lyubomir Popov(Co-founder of Trackian / Founder at SEM BG Ltd.)
Judith Lewis(Founder of DeCabbit Consultancy)
16:10 - Speaker 1: Gerry White
Topic: VR is rapidly entering every home, is this a huge marketing opportunity?
16:40 - Speaker 2: Aleyda Solis
Topic: Winning at Ecommerce SEO Now
17:10: Q&A Session
Future of SEO (50 minutes)
Aleyda Solis(International SEO Consultant & Founder of Orainti)
Michael King(Founder & CEO at iPullRank)
Mark Williams-Cook(Director at Candour / Founder of AlsoAsked)
Fernando Angulo(Senior Market Research and International Speaker at Semrush)
Judith Lewis(Founder of DeCabbit Consultancy)
17:40: Q&A Session