DAY 1

08:00 - 09:30
08:00 - 09:30

Registration (1 hour & 30 minutes)

09:30 - 10:00
09:30 - 10:00

Opening (30 minutes)

10:00 - 11:30
10:00 - 11:30

Technical SEO (1 hour & 30 minutes)

Jono Alderson

Jono Alderson(Independent technical SEO consultant)

Patrick Stox

Patrick Stox(Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs)

Judith Lewis

Judith Lewis(Founder of DeCabbit Consultancy)

10:00: Speaker 1 - Jono Alderson

Topic 1: "Going over the Edge"

Description: Unlock the full potential of your website with cutting-edge technical SEO techniques. Discover how Cloudflare and other CDNs can make your site faster, smarter, and better than your competitors.


10:30: Speaker 2 - Patrick Stox

Topic 2: "What I learned from auditing over 1,000,000 websites"

Description: Many of the issues commonly flagged by site audit tools don't matter much. I'll share with you how I would prioritize them and give you some tips for fixing the ones that matter the most.


11:00: Q&A Session

11:30 - 11:50
11:30 - 11:50

Coffee Break (20 minutes)

11:50 - 13:20
11:50 - 13:20

AI & SEO (1 hour & 30 minutes)

Dixon Jones

Dixon Jones(CEO at inLinks)

Alexandra Tachalova

Alexandra Tachalova(Founder of Digital Olympus)

Dimitar Dimitrov

Dimitar Dimitrov(Founder and CEO at Inbound.BG)

11:50: Speaker 1 - Dixon Jones

Topic 1: "How to Use Knowledge Graphs to Boost Your AI-Content and SEO Strategy"


12:20: Speaker 2 - Alexandra Tachalova

Topic 2: "How AI Replaced Link Builders with Brand Builders"


12:50: Q&A Session

13:20 - 14:20
13:20 - 14:20

Lunch Break (1 hour)

14:20 - 15:50
14:20 - 15:50

Content Marketing & Semantic SEO (1 hour & 30 minutes)

Tereza Svetoslavova

Tereza Svetoslavova(Semantic SEO Strategist at Serpact)

Lazarina Stoy

Lazarina Stoy(SEO & Data Science Consultant)

Teodora Petkova

Teodora Petkova(Content writer)

14:20 - Speaker 1: Tereza Svetoslavova

Topic 1: "How Did Aristotle Cluster Data: Or How Everything New Is a Well-forgotten Old"


14:50: Speaker 2: Lazarina Stoy

Topic 2: "How to Automate Your Content SEO Audit with the Help of Machine Learning Models"


15:20: Q&A Session

15:50 - 16:10
15:50 - 16:10

Coffee Break (20 minutes)

16:10 - 17:40
16:10 - 17:40

E-commerce SEO (1 hour & 30 minutes)

Martin Milanov

Martin Milanov(Head of SEO at Remix)

Lavall Chichester

Lavall Chichester(Founder & CEO at Growth Skills)

Evgeni Yordanov

Evgeni Yordanov(International Technical SEO consultant)

16:10 - Speaker 1: Martin Milanov

Topic 1: "The Future of Semantic Search in E-commerce"


16:40 - Speaker 2: Lavall Chichester

Topic 2: "How to Use Audience Data to Build a Million-Dollar Brand"


17:10: Q&A Session

17:40 - 20:00
17:40 - 20:00

Networking & Cocktail (2 hour & 20 minutes)

DAY 2

08:00 - 09:30
08:00 - 09:30

Registration (1 hour & 30 minutes)

09:30 - 09:40
09:30 - 09:40

Opening (10 minutes)

09:40 - 10:00
09:40 - 10:00

Opening speech (20 minutes)

Wijnand Jongen

Wijnand Jongen(President of Ecommerce Europe)

09:40: Speaker - Wijnand Jongen

Topic: “The Future of Shopping in a Connected World”

10:00 - 11:30
10:00 - 11:30

Analytics Hub (1 hour & 30 minutes)

Zlatan Ivanov

Zlatan Ivanov(Co-founder of Trackian)

Tim Stewart

Tim Stewart(Digital Consultant at trsdigital)

Judith Lewis

Judith Lewis(Founder of DeCabbit Consultancy)

10:00: Speaker 1 - Zlatan Ivanov

Topic 1: "Unlock GA4 Powers and Boost Your Profit!"


10:30: Speaker 2 - Tim Stewart

Topic 2: "Converting on First Dates"


11:00: Q&A Session

11:30 - 11:50
11:30 - 11:50

Coffee Break (20 minutes)

11:50 - 13:20
11:50 - 13:20

AI & SEM & Social Media (1 hour & 30 minutes)

Hugo Faustino

Hugo Faustino(Digital Strategist at Creative Media (Ex-Nike / Cisco systems))

Georgi Georgiev

Georgi Georgiev(CEO and co-founder of Releva)

Georgi Malchev

Georgi Malchev(Managing Partner at Xplora)

11:50: Speaker 1 - Hugo Faustino

Topic 2: "Generative AI in today’s E-commerce Businesses"


12:20: Q&A Session

13:20 - 14:20
13:20 - 14:20

Lunch Break (1 hour)

14:20 - 15:50
14:20 - 15:50

Content Marketing & SEM & Social (1 hour & 30 minutes)

Cindy Krum

Cindy Krum(Founder & CEO of MobileMoxie)

Maria Todorova

Maria Todorova(Founder and CEO at NEXT-DC)

Stefka Georgieva

Stefka Georgieva(Founder & CEO at ADvantage)

Ivan Panteleev

Ivan Panteleev(Partner & CDO at XploraBG)

Andrey Petrov

Andrey Petrov(Head of Marketing & Co-founder at BrainDonors)

14:20: Speaker 1 - Cindy Krum

Topic 1: "Don't EEAT That: Building Trust When SERPS Stink"


14:50: Speaker 2 - Maria Todorova

Topic 2: "How to create Empathy-Driven Campaigns"


15:20: Q&A Session

15:50 - 16:10
15:50 - 16:10

Coffee Break (20 minutes)

16:10 - 16:40
16:10 - 16:40

E-commerce (30 minutes)

Raluca Bujoreanu

Raluca Bujoreanu(Product Lead at Zalando)

Ken Condon

Ken Condon(Global Channel Director of Segmentify)

Wijnand Jongen

Wijnand Jongen(President of Ecommerce Europe)

16:10: Speaker 1 - Raluca Bujoreanu

Topic 1: "Swipe Right on Innovation: Matching With Tomorrow’s E-Commerce Customers"


16:25: Speaker 2 - Ken Condon

Topic 2: "New Growth Era: Connected Commerce"


16:40 - 17:40
16:40 - 17:40

E-commerce Q&A Session (1 hour)

Svetlozar Dimitrov

Svetlozar Dimitrov(Co-founder and CEO of euShipments.com)

Raluca Bujoreanu

Raluca Bujoreanu(Product Lead at Zalando)

Ken Condon

Ken Condon(Global Channel Director of Segmentify)

Hugo Faustino

Hugo Faustino(Digital Strategist at Creative Media (Ex-Nike / Cisco systems))

Wijnand Jongen

Wijnand Jongen(President of Ecommerce Europe)

16:40: Q&A Session

17:40 - 18:20
17:40 - 18:20

Future of Digital Marketing & SEO (40 minutes)

Gary Illyes

Gary Illyes(Analyst at Google)

Judith Lewis

Judith Lewis(Founder of DeCabbit Consultancy)

17:40: Interview session

18:20 - 18:30
18:20 - 18:30

Closing (10 minutes)